Celia Buridant

Highly organised, detail-oriented and time efficient professional with over seven years of experience in E-Commerce and Digital Marketing. Highly focussed on delivering optimised content to increase brand awareness and product visibility, generate customer acquisition and retention, and increase conversion rates.

Marketing and E-Commerce Manager, July 2023 - July 2025

Petersham Cellar, London, UK (Position made redundant)

• Developed and executed a calendar to promote online portfolio, latest releases and events across multiple channels (website, newsletter, print, social media, paid social and PPC).
• Managed website content, including product listings, pricing, special offers, and user experience enhancements and implemented new online functions to ease navigation using third-party apps.
• Generated 38% of online revenue by carefully planning and executing all email campaigns, Meta and Google Ads.
• Enhanced engagement, conversion, and retention by designing and managing automated customer journeys using dynamic content blocks.
• Increased opening rate and CTR using A/B testing and analysing CRM performance metrics.
• Optimised pages, blogs and listed products including images, content, headings and meta descriptions.
• Tracked website traffic and performance metrics using Google analytics to compile weekly KPI reports.
• Conducted audience segmentation based on engagement levels, purchase history, spending patterns, and frequency, enabling personalised and relevant outreach.
• Created blogs and social media content to generate interest and increase customer acquisition.
• Managed the web development agency relationship, including workflow coordination and budget control.
• Developed and launched a new membership scheme to reward loyalty and increase customer lifetime value.

Davy’s Wine Merchants, London

• Created and managed customer journeys through automated email workflows.
• Carefully planned and successfully executed all email campaigns for the retail division driving traffic which generated 32% of online revenue.
• Strengthened SEO on key landing pages resulting in ranking 1st page on Google search. 
• Utilised Google Analytics to monitor website performances and adapt the strategy to ensure the business goals were met.

Davy’s Wine Merchants, London 

• Maintain online store
• Managed online sales orders, ensuring timely processing and first-rate customer service.

• WSET Diploma 
• Bachelor Degree (MST) - Regional Development University of Nantes, France