Marketing and E-Commerce Manager, July 2023 - July 2025
Petersham Cellar, London, UK (Position made redundant)
- Developed and executed a calendar to promote online portfolio, latest releases and events across multiple channels (website, newsletter, print, social media, paid social and PPC).
- Managed website content, including product listings, pricing, special offers, and user experience enhancements and implemented new online functions to ease navigation using third-party apps.
- Generated 38% of online revenue by carefully planning and executing all email campaigns, Meta and Google Ads.
- Enhanced engagement, conversion, and retention by designing and managing automated customer journeys using dynamic content blocks.
- Increased opening rate and CTR using A/B testing and analysing CRM performance metrics.
- Optimised pages, blogs and listed products including images, content, headings and meta descriptions.
- Tracked website traffic and performance metrics using Google analytics to compile weekly KPI reports.
- Conducted audience segmentation based on engagement levels, purchase history, spending patterns, and frequency, enabling personalised and relevant outreach.
- Created blogs and social media content to generate interest and increase customer acquisition.
- Managed the web development agency relationship, including workflow coordination and budget control.
- Developed and launched a new membership scheme to reward loyalty and increase customer lifetime value.
Digital Marketing & Retail Sales Manager, 2018 - 2023
Davy’s Wine Merchants, London
- Created and managed customer journeys through automated email workflows.
- Carefully planned and successfully executed all email campaigns for the retail division driving traffic which generated 32% of online revenue.
- Strengthened SEO on key landing pages resulting in ranking 1st page on Google search.
- Utilised Google Analytics to monitor website performances and adapt the strategy to ensure the business goals were met.
Retail Sales Manager, 2014 - 2018
Davy’s Wine Merchants, London
- Maintain online store
- Managed online sales orders, ensuring timely processing and first-rate customer service.
