Cesar Maldonado

Strategic commercial executive with more than 20 years of international experience across the automotive aftermarket, industrial solutions, and manufacturing sectors. Extensive expertise in business development, distributor network management, pricing strategy, market expansion, and key account management throughout Central and South America. I have a naturally people-centric leadership style, generating a collaborative and engaging atmosphere in the workplace.

I combine strategic vision, communication, and teamwork to achieve ambitious objectives. I am motivated to take on new challenges that allow me to lead high-performing teams, expand market opportunities, and broaden my global business perspective.

Central & South America Sales Manager at HELLA Colombia Autopartes SAS. – FORVIA HELLA (2019-04 – Present)

Global automotive technology leader providing advanced lighting, electronics, and aftermarket solutions to OEMs and independent distribution networks across international markets

• Leading business development and commercial growth across Central and South America.
• Developing regional growth strategies and distributor partnerships.
• Managing pricing strategies, market analysis, and competitor monitoring.
• Delivering annual sales and profitability objectives.
• Providing market intelligence to support new product development.

Territory Manager LATAM – Partmo Brand at Donaldson Colombia SAS (2016-12 – 2019-03)

Global technology company specializing in filtration solutions for industrial and engine applications, serving industries such as automotive, manufacturing, mining, and aerospace

• Expanded Partmo's business operations across Latin America.
• Developed strategic market opportunities and pricing strategies.
• Managed distributor support, training, and export coordination.

Territory Manager – Colombia at Donaldson Colombia SAS (2015-08 – 2016-11)

Global technology company specializing in filtration solutions for industrial and engine applications, serving industries such as automotive, manufacturing, mining, and aerospace

• Developed national commercial strategies through distributor networks.
• Identified business opportunities in mining and transportation sectors.
• Supported the acquisition and development of strategic accounts.

Application Sales Engineer – Manufacturing Segment at Linde Colombia S.A. (2013-04 – 2015-08)

Leading German industrial gases and engineering company, providing solutions for industries such as healthcare, manufacturing, energy, and automotive

• Led sales growth initiatives for industrial gas products and technical solutions.
• Managed consultative sales processes and technical solution development.
• Led strategic campaigns for specialised industrial applications.

Industrial Sales Engineer at Linde Colombia S.A. (2009-11 – 2013-04)

Leading German industrial gases and engineering company, providing solutions for industries such as healthcare, manufacturing, energy, and automotive

• Managed industrial customer relationships and strategic accounts.
• Developed tactical sales plans and introduced new products.
• Delivered revenue and profitability targets.

Industrial Sales Representative at Coéxito S.A. (2005-07 – 2009-10)

Leading Colombian company specialized in automotive parts, batteries, tyres, and mobility solutions, with a strong distribution network across Colombia and Latin America.

• Achieved commercial objectives and developed new business opportunities.
• Maintained strong customer relationships and service standards.

MBA in Marketing – ICESI University (2013)

Specialist in Financial Management – ICESI University (2008)

Bachelor in Electronic Engineering – Pontificia Universidad Javeriana (2004)