Cesar Serrano

I have been nearly 10 years within business and crypto industry across different verticals of the sector.

I really enjoy learning about new socio-economic narratives and taking part of financial revolutions. Technology is another of my passions, in this case I consider myself a very fortunate individual for having the chance to the witness the eclosión of this new financial paradigm and deep changes in society the caused by disruption of DLT or AI.

referring to an skill I would like to highlife is the ability to drive teams, creative thinking, adaptability and diplomacy

Business Development & Community Management Support

DefiLab, Spain | 2020 to present

• Bitcoin Analytics. Conducted in-depth Bitcoin analytics in collaboration with RSK, enhancing data accuracy by 30%.
• DeFi Workshops: Organized and led workshops, educating over 500

participants on emerging DeFi trends and technologies.

• Community Management: Enhanced user engagement by 50%

and contributed to platform growth in Spanish-speaking regions for

MCDEX.

• Strategic Growth Plans. Developed and implemented growth strategies, resulting in a 25% increase in user adoption.
• Data-Driven Insights: Leveraged data-driven insights and community feedback to optimize platform development, improving user satisfaction scores by 20%.

Co-founder, Executive Business Developer

DesignbyPA, London, UK | June 2019 - May 2023

• Team Leadership: Led a team of design thinkers to provide comprehensive services, including research, strategy, branding,

NFTs, and digital space design within the Web3 environment.

• Innovative Solutions: Spearheaded the development of innovative and effective solutions for clients, enhancing overall client satisfaction and project success rates.
• Client Relationships: Fostered strong client relationships,

identified new business opportunities, and contributed to the studio’s growth and market presence.

Freelance Consultant - DeFi Analysis & Web3 Development

Freelance Consultant - DeFi Analysis & Web3 Development

Worldwide | 2018 – Present

• Strategic Insights: Provided strategic insights for Web3 development and business implementations, collaborating with top crypto companies.
• Web3 Solutions: Successfully implemented Web3 solutions, resulting in a 40% reduction in transaction costs and a 25% increase in user adoption rates.
• Community Growth: Managed and grew Telegram and Discord communities by 50% within six months, fostering active engagement and loyalty.
• Portfolio Management: Achieved an average annual return of

15% through effective portfolio diversification and strategic asset management.

PROFESSIONAL SUMMARY

2 BA (Hospitality business management) and (Business strategy

Post graduate Diploma (MIT Design thinking and Innovation)

CDAA (CHARTERED DIGITAL ASSET ANALYST)

Blockchain applied Business Programe

Oxford Fintech programe