Assistant Manager at FOOTASYLUM (2025-09 – Present)
- Lead and support day-to-day store operations, ensuring strong standards across customer service, commercial performance and store presentation.
- Lead and coach the team against key commercial KPIs, using performance data to identify opportunities, set actions and follow up on results.
- Drive sales and customer experience through active floor leadership, product knowledge, selling behaviours and commercial awareness.
- Support team development through coaching, training, feedback and setting clear expectations around performance and standards.
- Manage stock and operational processes, including deliveries, IBTs, replenishment, stock movement and maintaining an organised back-of-house operation.
- Support visual merchandising and promotional execution, ensuring campaigns, launches and sale activity are implemented effectively.
- Contribute to store planning and improvement, identifying opportunities to improve standards, productivity and commercial results.
- Work closely with the wider management team to prioritise daily tasks, communicate business updates and maintain a positive, accountable team culture
Store Supervisor at FOOTASYLUM (2025-07 – 2025-09)
Leisure/Retail Duty Manager at NERF ACTION XPERIENCE (2023-08 – 2024-12)
During my employment at NERF Action Xperience, I managed both the leisure side of the business, and took a leading role in the management of the retail side.
- Supervising daily operations of the centre, ensuring a safe, fun, and engaging environment for guests of all ages.
- Managing facility opening and closing procedures, ensuring equipment is set up, safety checks are completed, and the centre is ready for daily activities.
- Coordinating and monitoring NERF AX events, ensuring smooth execution and adherence to safety protocols, resulting in brand exposure and bookings with new groups/corporations within the community.
- Handling customer enquiries and resolving complaints promptly, maintaining a positive guest experience and an increase in positive online reviews.
- Managing a team of 40+ staff members, including team members and supervisors, providing training, guidance, and support to maintain high standards of service.
- Recruiting, interviewing, and hiring of new staff.
- Coordinating and implementing staff development programs, conducting regular performance reviews, and welfare check ins, providing constructive feedback and support.
- Assisting in managing disciplinary procedures in accordance with company policies, investigating employee misconduct, issuing warnings, and implementing corrective actions when necessary.
- Managing incident reports, investigating complaints, and ensuring appropriate actions are taken to resolve issues efficiently.
- Overseeing stock levels of NERF equipment, safety gear, and merchandise, ensuring timely reordering and effective inventory management.
- Assisting in managing bookings and reservations, both online, over the phone, and in store, to optimise scheduling and accommodate large group bookings and parties.
- Implementing promotional activities and events to increase guest participation and foot traffic, contributing to a boost in attendance on site, and engagement across the social media pages.
- Overseeing first aid procedures, ensuring swift response to any incidents and supporting staff in handling medical emergencies, all whilst upholding the centres’ safety standards.
- Analyzing sales data and customer feedback to identify trends, optimise product offerings, and improve store layout.
- Developing and executing promotional campaigns, increasing foot traffic and overall sales during peak seasons and sale periods.
- Managing POS purchase orders and implementation around the store.
- Remerchandising the store as needed, and creating displays around the centre and in the windows of the store to increase sales for both leisure and retail.
- Creating sale campaigns, collections and bundles, then heading the marketing and creation of displaying these promotions and prizes.
- Coordinated with distributors and brand reps to assess current product lines and discuss future purchase options.
- Training staff members and management on retail procedures and legislation, to ensure efficient running of the retail store, and ensure staff awareness of consumer rights.
Digital Marketing assistant at NERF ACTION XPERIENCE (2024-08 – 2024-12)
I then took on an additional role as the company digital marketing assistant.
- Managing and scheduling content across social media platforms such as Instagram and facebook, increasing the brands online presence and engagement.
- Creating, planning and shooting in-house content for digital marketing campaigns I’d created, across various channels, including social media, email and onsite promotion.
- Planning and directing photo shoots and film days with photographers and videographers that the company had hired. Then coordinating with the leisure team, to ensure smooth execution and customer satisfaction, if the site was operational during this time.
- Planning onsite events to run alongside social media campaigns, and then creating props and coordinating with the leisure team, to ensure the smooth implementation of both the onsite event and the promotional content on social media.
- Approaching business’ and grassroots clubs in the community, both in person and through email, to discuss partnerships and mutually beneficial opportunities/events.
- Writing correspondence templates for outreach campaigns and online customer interaction to be used by the company.
Assistant Retail Manager/Training Retail Manager at ALTRINCHAM RUNNER (2022-08 – 2023-08)
- Organising staff rota’s
- Organising events/pop up shops both in store and at other locations with brands and other local businesses
- Planning staff training sessions with brand reps Providing assistance and advice to the company in regards to the purchasing of new products and brand outreach opportunities
Assistant Retail Manager at WARRINGTON RUNNER (2021-12 – 2022-08)
- Processing payroll
- Assessing team members performance and providing additional training and guidance to improve skills and knowledge in order to maintain a high standard of customer service
- Continually researching and keeping upto date with any events, opportunities or relevant customer requests to maximise sales by purchasing and remerchandising stock accordingly
Retail Store Supervisor at WARRINGTON RUNNER (Formerly ‘Realbuzz’) (2020-10 – 2021-12)
- Opening and closing the store
- Supervising and managing staff and the store on a day to day basis
- Conducting staff searches
- Cashing up and filling out the appropriate documents
- Handling product returns and any customer queries & complaints
- Handling internal branch product transfers/customer orders and contacting customers
- Conducting training of new staff members in branch.
- Interacting with brand reps regarding their products and merchandising them
- Managing the social media pages and marketing the store through these
- Partaking in any additional training for new products.
Specialist Sales assistant at REALBUZZ (2019-02 – 2020-10)
Sales assistant at HERON FOODS LTD (2018-06 – 2018-11)
