Charlotte Salomone

Strategic marketing and customer communications professional with over 10 years' experience developing and delivering large-scale customer engagement, retention, and retail communications within fast-paced commercial environments. Experienced in shaping communication strategies, managing high-volume campaigns, and ensuring consistent brand messaging across customer and retail touchpoints. Proven ability to lead cross-functional collaboration, influence stakeholders at all levels, and oversee communication delivery from concept through to execution.

Currently leading customer retention planning, campaign delivery, and retail POS communications at Damart UK, managing seasonal strategies, workflow planning, budget oversight, and team leadership across creative and operational functions. Recognised for combining strong commercial understanding with creative problem-solving, stakeholder management, and a collaborative leadership style. Confident operating within highly visible and evolving environments, with a proactive approach to communication strategy, continuous improvement, and customer engagement.

Customer Communications & Retention Manager at Damart UK Ltd (2022-06 – Present)

Lead the planning, coordination, and delivery of customer retention communications within a large-scale retail environment, overseeing campaign strategy, workflow management, and communication delivery across multiple customer groups. Responsible for shaping seasonal communication plans, ensuring messaging aligns with customer behaviour, brand objectives, and business priorities while managing execution across marketing, creative, print, logistics, and retail functions.

• Develop and implement customer communication strategies for core and evolving customer audiences.
• Lead seasonal campaign planning and customer engagement initiatives across high-volume marketing activity.
• Present strategic communication plans and recommendations to senior leadership teams.
• Manage and mentor a multidisciplinary team of marketing executives, artworkers, and designers.
• Collaborate closely with internal stakeholders and external agencies to ensure consistent brand messaging and campaign delivery.
• Own communication workflow planning, ensuring projects are delivered on time and within budget.
• Lead campaign testing strategies and performance analysis to support continuous improvement and customer engagement.
• Manage seasonal marketing budgets and identify opportunities for operational and cost efficiencies.
• Oversee in-store POS communications and promotional material planning for eight retail concession stores, ensuring brand consistency across all customer touchpoints.
• Coordinate retail campaign delivery across print, logistics, and store operations to ensure timely implementation of promotional activity.
• Drive process improvements to enhance communication effectiveness and team productivity.

Marketing Retention Executive at Damart UK Ltd (2018-06 – 2022-06)

Managed customer communication campaigns and reporting activity for direct marketing operations targeting a customer base of over one million customers. Played a key role in supporting customer engagement strategies, campaign optimisation, and wider business modernisation initiatives.

• Analysed campaign performance and customer test results to optimise future communication strategies.
• Supported the implementation of modernised customer engagement and retention approaches.
• Identified cost-saving opportunities while maintaining campaign quality and effectiveness.
• Worked collaboratively across creative, print, logistics, database, and recruitment teams to ensure successful campaign delivery.
• Supported team leadership responsibilities and workflow coordination across the marketing function.
• Helped transition communication processes and collaborative workflows during remote working throughout COVID-19 using SharePoint systems and digital collaboration tools.

Marketing Retention Assistant at Damart UK Ltd (2017-06 – 2018-06)

Supported the development and delivery of customer retention communications and direct marketing campaigns for a large customer base.

• Coordinated campaign workflows from briefing stage through to production and customer delivery.
• Liaised with creative teams, artworkers, print suppliers, logistics departments, and external agencies.
• Ensured campaigns were delivered accurately, on time, and aligned with brand standards.
• Supported customer engagement initiatives through creative campaign coordination and production planning.

Purchase Ledger Assistant at Damart UK Ltd (2011-09 – 2017-06)

Worked within the finance department of a large retail business while completing AAT studies and gaining broad commercial and accounting experience.

Purchase Ledger Assistant / Accounting Apprentice at Curtis Wool Direct (2007-01 – 2010-12)

Completed accounting apprenticeship while supporting purchase ledger and financial administration activities.

AAT Level 4 in Accounting – Kaplan

AAT Level 2 & 3 in Accounting – City Training Services

GCSE in Maths

GCSE in IT

GCSE in Statistics

GCSE in English Language

GCSE in English Literature

GCSE in Science

GCSE in Applied Science

GCSE in Spanish

GCSE in Art

Adult Literacy & Numeracy Grade 2