Chelsie Shephard

Marketing Executive with experience across CRM, digital marketing, social media, PR, events, and content creation within the luxury retail sector. Currently working for 886 by The Royal Mint, supporting brand campaigns, customer retention activity, and digital content across multiple channels. Experienced in email marketing platforms including Klaviyo and HubSpot, alongside content creation using Canva and Adobe Creative Suite.

Strong background in retail and customer-facing roles, with excellent communication, organisation, and teamwork skills developed through both marketing and luxury retail environments.

Marketing Executive at 886 by The Royal Mint (2022 – Present)

• Support the planning and delivery of marketing campaigns across email, social media, PR, and web content
• Manage CRM activity through Klaviyo and HubSpot, including email campaigns and customer engagement activity
• Create and schedule social media content across multiple platforms
• Work closely with PR agencies, influencers, and external partners on campaigns and events
• Produce marketing assets using Canva and Adobe Creative Suite
• Assist with content writing for social media, website, and email campaigns
• Monitor campaign performance and engagement using analytics tools
• Support wider brand activity including launches, photoshoots, events, and promotional campaigns
• Maintain marketing calendars and help coordinate ongoing projects across the team

Retail Work at French Connection, Molton Brown & Dune London (2016 – 2022)

Worked in a range of customer-facing retail roles while studying at university, progressing into supervisory responsibilities. Developed strong communication, sales, customer service, and visual merchandising skills within premium retail environments.

Upper Second Class with Honours in Brand & Marketing Management – Cardiff Metropolitan University (2019 – 2022)