Cher Hirshman

Creative and commercially aware media professional with hands-on experience across advertising, digital content, campaign production, audience engagement, and cross-platform media through competitive placements with ITV Academy, Dentsu, Pandora, and Word on the Curb. Experienced working across fast-paced creative and marketing environments, collaborating with production, digital, strategy, and creative teams to deliver audience-focused campaigns and branded content. Strong understanding of digital marketing workflows, campaign performance, social media strategy, content distribution, and emerging marketing technologies.

Confident translating creative ideas into organised campaign execution, with experience contributing to live pitches, campaign ideation, audience targeting discussions, and cross-functional creative projects. Passionate about the intersection of media, technology, audience insight, and digital innovation, with a strong interest in marketing technology, AI-driven creative workflows, streaming strategy, and data-informed decision making. Highly organised, adaptable, and proactive, with strong communication skills and the ability to manage multiple priorities under pressure.

Eager to contribute to Channel 4's Fast Forward digital transformation strategy through innovative thinking, creative problem solving, and a deep enthusiasm for entertainment, media, and emerging technology.

Training Programme & Work Experience Placement - ITV Academy

(2025-01)

• Selected for a highly competitive 9-month media and television training programme
• Worked collaboratively across production and creative teams in high-pressure broadcast environments
• Gained insight into digital audience engagement, production workflows, and cross-platform media operations
• Developed strong communication, organisational, and stakeholder collaboration skills
• Contributed creative ideas within structured commercial and production environments

Advertising Work Experience - Dentsu

5-Week Placement

• Observed and contributed to live campaign development and client pitch processes for major entertainment brands including Channel 4, Netflix, and ITV
• Supported brainstorming sessions and creative concept development for digital campaigns
• Gained exposure to agency workflows, media planning, audience targeting, and integrated marketing strategy
• Worked within professional agency environments under NDA confidentiality agreements
• Developed commercial understanding of advertising operations, campaign effectiveness, and cross-functional collaboration

Content Production Placement - Word on the Curb

4-Week Placement

• Captured, edited, and published digital content across social media platforms
• Assisted with campaign ideation and audience-focused content creation
• Supported creative planning and digital engagement initiatives
• Collaborated with creative teams on youth-focused media campaigns and branded storytelling

Radio Presenter, Youth Choice - Global Academy

(2022-01)

• Host and present a live weekly radio show, managing audience engagement and live delivery
• Work collaboratively with producers and technical teams to meet broadcast deadlines
• Analyse audience interests and adapt content to maintain engagement
• Developed confident presentation, communication, and live production skills in fast-paced media environments

Media Studies - Global Academy (2022-01)