Digital Marketing & Digital analyst roles
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Dear Hiring Manager,
I have recently graduated with distinction in my Master's in Marketing and Digital Strategy from Leeds Beckett University. My core subjects were Digital Strategy, Marketing Metrics, Strategic management, Social Media Management, Marketing communications and brand management and Dissertation project.
Some of the assignments I did during this master's course were For the Digital Strategy module, I created a digital strategy plan for a prominent online grocery store to understand why traffic is low vis-à-vis competition online grocery stores. For the Marketing metrics subject- I prepared a KPI dashboard from a raw excel data file regarding a shoe e-commerce brand. The dashboard consisted of traditional as well as digital KPIs using excel and google data studio.
Marketing, I created a PowerPoint report and presented a rollout plan for Amazon Fresh physical stores in the UK. For Social media Marketing, I created a six-month social media campaign plan for an online fast fashion apparel store. I also did my dissertation project on the Impact of Covid-19 on online grocery shopping behaviour among UK consumers.
I have also developed additional skills relevant to the digital industry both at university and in my previous work experience such as interpersonal skills, analytical and numerical skills, along with primary research and learned secondary / desk research well like Statista, Mintel reporting and Google scholar. Strong understanding of analytical tools for website evaluations like similar web, Neil Patel, Social blade, Ispionage, Wordpress, SEMrush etc.
Regarding my previous work experience, I have about nine years of experience (outside the UK) in quantitative market research with some prominent organisations like Kantar, Nielsen, Kadence and LG India. Across verticals like Brand & Communication, Innovation & Product Development, Customer satisfaction, e-commerce, and other customised studies. I used to manage end-to-end projects independently.
On a personal level, I am detail-oriented, organised, and pay full attention to the task allocated making sure that I do not miss out on any information. I work very efficiently and effectively to manage my timelines and work well with others as well as on my initiative. I possess organisational skills with the ability to multitask and complete projects on time. I can adapt easily to the changes that take place within the industry and the company.
Last Role: Account Manager, Kadence International India July 2016 - July 2018
MSc Marketing & Digital Strategy, Leeds Beckett University Jan 2021 - July 2022
