Senior Business Analyst
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Senior Business Analyst with 9+ years’ experience delivering complex digital transformation, product and business change across NHS, higher education, public-sector and commercial environments. Experienced in bridging business, technology and UX/UI teams to translate complex business and user needs into practical, user-centred digital solutions. Strong NHS Digital/England experience spanning national healthcare interoperability, FHIR-based services and NHS 111 patient-facing digital services, with a track record of leading discovery, eliciting business and user needs, mapping end-to-end processes and user journeys, and defining functional, non-functional and system requirements.
Experienced in applying UX and user-centred design principles throughout discovery and delivery, working with UI designers, product teams, technical specialists and end users to identify pain points, shape user journeys and ensure solutions balance usability, technical feasibility and business outcomes.
University, worked on Generative AI initiatives using business analysis and research techniques to understand stakeholder and user needs, evaluate AI use cases, analyse user feedback and support recommendations for the adoption and responsible implementation of GenAI tools. This included stakeholder engagement, surveys, focus groups, requirements and needs analysis, and evaluation of tools including ChatGPT, Claude and Microsoft Copilot. Commercial digital product experience includes Ripe Thinking Insurance, supporting digital transformation, AI-enabled initiatives and customer journey improvements across insurance products, translating customer and business needs into requirements for digital, automated and user-focused solutions.
Strong requirements engineering capability covering user stories, BDD/Gherkin acceptance criteria, functional specifications, process models, journey maps and prioritised product backlogs, supporting delivery from discovery and solution design through development, testing, UAT, implementation and adoption. Holds an MSc in Data Science & Artificial Intelligence (Distinction) with an Academic Excellence Award, combining senior BA expertise with hands-on knowledge of Generative AI, AI-assisted analysis, systems thinking, UX and data. Proficient in Jira, Azure DevOps, Confluence, ChatGPT and Microsoft Copilot, with experience using AI to support research, analysis, requirements development and solution exploration.
Business Analyst – National Record Locator (NRL) FHIR Programme at NHS Digital-England (2025-08 – 2026-08)
GenAI Business Analyst Researcher at Leeds Trinity University (2025-02 – 2025-08)
Senior Business Analyst / PM at Cumberland Building Society (2024-08 – 2025-02)
Senior Business Analyst at NHS Digital-England (2021-11 – 2024-08)
Project: NHS 111 chatbot & digital triage, National Back Office Improvement, PCRM/Demographics (Improvements of Demographics Service Application - DSA), ServiceNow
Senior Business Analyst/PM at Ripe Thinking Insurance (2022-07 – 2023-05)
Project: AI-Enabled Digital Products, Customer Journey Transformation, Guidewire PolicyCenter & ClaimCenter to streamline workflows, remove bottlenecks and update underwriting, and claims logic
Technical Business Analyst/PM at Crown Commercial Services (CCS) (2021-07 – 2022-06)
Project: Salesforce Enterprise CRM Discovery Project, Jira Cloud Migration Project
MSc in Data Science & Artificial Intelligence