Communications & Marketing Manager at Green Future Investments Ltd / The Nature Recovery Project (2024-07 – Present)
Built the entire communications function from scratch across two mission-driven organisations. Owning strategy, budget, governance, external relationships and all content delivery.
- Developed and executed a strategic communications plan aligned to organisational goals, identifying and prioritising content opportunities that supported awareness, engagement and credibility objectives.
- Grew organic presence from near-zero to 77,000+ search impressions and 1,186 organic clicks, building audience reach and institutional credibility in under 12 months with no paid media investment.
- Managed the annual marketing and communications budget end-to-end, allocating across digital channels, campaigns and external partnerships.
- Achieved LinkedIn engagement of 3.52%, 75% above industry benchmark and grew the organisational following from under 100 to 1,000+ organically through strategic content planning and platform-specific execution.
- Delivered 17,00+ organic page views and 840 unique visitors with a 3.2% CTR on priority content, using Google Analytics, Search Console and Semrush to drive data-led optimisation decisions.
- Led a national partnership press release with the National Trust that secured ITV News coverage and CEO-level amplification across both organisations.
- Directed communications strategy at board level, advising the senior leadership on brand positioning, audience engagement and messaging, ensuring all marketing activity aligned directly to organisational mission and goals.
- Developed separate messaging frameworks for B2B and B2C audiences, ensuring each received credibility-focused or story-led content, respectively.
- Managed all external agencies and freelancers, designers, videographers, web developers, directing briefs, timelines and quality assurance to brand standards before publication.
- Introduced editorial governance and approval workflows across two organisations, protecting brand consistency and ensuring all content met accuracy, tone and values standards at scale.
Communications & Content Officer at Cranfield University (2023-12 – 2024-07)
Managed communications and content for the university's Green Team, planning and executing multi-channel campaigns to engage staff and students across a complex institutional environment.
- Planned and delivered multi-channel campaigns (web, social, email) that contributed to a 20% increase in engagement, 15% audience growth and a 30% rise in event attendance.
- Used Google Analytics to produce insight-led performance reports, implementing recommendations that improved communications effectiveness by 25%.
- Managed external designers and videographers, setting briefs, overseeing timelines and quality-assuring all branded assets, ensuring all content met institutional brand, tone and accessibility standards throughout.
- Managed and organised content for social media accounts, representing the brand, industry, or organisation, resulting in a 20% increase in engagement across platforms.
- Developed and implemented customised social media strategies for the brand, aligning with unique goals, target audiences, and brand identities, leading to a 15% growth in followers.
- Monitored and analysed performance metrics for social media account, including reach, engagement, and conversion rates, using insights to optimise content and improve overall performance by 25%.
Digital Communications & Content Officer at CWW Tech Africa (2022-03 – 2023-09)
Delivered integrated content and communications strategies to build organisational visibility and audience engagement across multiple channels in a fast-paced digital environment.
- Built content strategies achieving 66,200 impressions, 825 organic clicks and 30% growth in website traffic through consistent, data-informed content planning.
- Translated complex technical and financial inclusion content into clear, accessible communications for non-specialist audiences, developing strong plain-language writing discipline.
- Produced performance reports via SEMrush, Search Console and Google Analytics, delivering actionable insights that improved campaign effectiveness by 25%.
Freelance Communications & Content Specialist at Self-Employed (2020-01 – Present)
- Delivered high-impact content strategies for diverse clients, achieving a 35% increase in engagement through data-led optimisation and audience-focused messaging.
- Managed end-to-end content production across fast-paced delivery cycles, simultaneously balancing multiple client stakeholders, feedback loops and competing priorities.
