Chris Faron

Highly motivated with strong communication and motivational skills. Not afraid to get my hands dirty by putting in the hard work to get the job done! I am a genuine people person and networker and believe results are achieved by having a great team around you. My goal is to be a proactive entrepreneurial team leader who is known for getting results, while at the same time not losing my sense of humour to drive thru the sometimes tough times ahead.

Specialties: Search engine marketing, SEO, Competitive analysis, brand analysis, Marketing, html

Tech SEO Account Director at iProspect (2017-09 – 2026-08)

• Developing a long-term relationship with clients and identifying opportunities to grow the accounts either via outreach, optimising existing content or identifying content gaps.
• Playing an important support role in the delivery of sales and account management activities for a portfolio of top tier clients.
• Driving account performance and ensuring that KPI's are met and exceeded.
• Facilitate introductions to new members of the team within each account.
• Leading learning and development of the team.

Senior Technical SEO Manager at iProspect (2016-01 – 2017-09)

As Senior Technical SEO Manager, I am responsible for overseeing the SEO technical aspects for large international brand names, from site audits to complex migrations I am responsible for ensuring the efficient day to day technical management of high value accounts, ensuring best practice SEO is applied across all accounts, analysing and drawing insight from third party analytics data, providing solutions to complex technical SEO issues.

Performance Marketing/Affiliate Manager at NetStorming SRL (2012-07 – 2015-12)

With over 10 years of experience in the digital marketing industry (both as a publisher & manager). I have enjoyed a reputation as an efficient professional, with excellent communication skills, capable of establishing and maintaining good relationships, with a strong knowledge and understanding of new media market dynamics and its main players.

• Management of digital affiliate marketing programmes
• Markets covered: USA, EMEA Markets & Asia
• Partner relationship management
• Develop one-on-one relationships with key affiliates
• Motivate existing affiliates to optimize performance
• Web analytics / reporting
• Regular review of affiliate sites and marketing practices, insuring compliance with client policies
• Negotiation of contracts with the major affiliate networks
• Create & implement fraud prevention guidelines
• Product development, manage and expand in-house affiliate database
• Recruitment of affiliate network
• Responsible for P&L for various markets
• Create and propose new promotion/actions

Senior SEO Strategist | SEO Campaign Director at Hotelsclick.com (2012-05 – 2015-12)

High growth Internet marketer and strategist specializing in hyper competitive digital marketing.

• Complex & low risk inbound marketing strategies
• Managed a content team for both on-site and for outreach
• International SEO Strategy and optimisation campaigns
• Social Media to increase inbound marketing
• Online Visibility, Brand Building & protection
• KPI/ROI Analysis for Conversion Efficiency and optimisation
• Affiliate marketing KPI/ROI Analysis
• In Depth Travel Industry Experience

SEO Consultant at Insidecom Srl (2012-05 – 2015-12)

SEO consultant for a b2C travel company. Advised on all aspects of SEO for their main sites and

SEO Manager at Language Arts and Science (2012-02 – 2014-12)

Helping clients grow their international business with SEO

SEO Strategist at MM-One Group Srl (2010-07 – 2012-05)

I specialize in SEO to increase web site traffic, enhanced market visibility and to maximize ROI from e-commerce companies to WEB 2.0 startups.

SEO Manager at Nozio (2009-03 – 2010-06)

SEO manager for digital agency specializing in the travel industry

• Directly managed 4 team members
• New employees/intern training
• P&L for nozio.com (hotel search engine & travel portal)
• Keyword research, gap analysis
• Client consulting meetings
• Regular New product proposals to senior management

SEO specialist at Nozio (2005-11 – 2009-03)

• Keyword research, gap analysis
• Analysis of client sites for UX improvements
• Client ROI reports for SEA, SEO

Founder at MarieLu Lingerie (1999-01 – 2008-12)

SEM specialist at Netplan (2005-01 – 2006-12)

Webmaster / Project Manager at APesse (2001-01 – 2003-12)

• Keyword research
• B2B E-commerce development, web site UI, brand awareness strategy implemented
• Increased web site traffic via SEO & SEM.
• Web site UI including the revamping of the help & support section.

IPA LegRegs in Advertising – Institute of Practitioners in Advertising (2016-01 – 2016-12)

IPA Commercial certificate in Advertising – Institute of Practitioners in Advertising (2016-01 – 2016-12)

Google Advertising Professional in Marketing – Google (2012-01 – 2012-12)