Digital Product Manager / Product Owner
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An experienced Product Manager with more than 15 years in the field, working cross-industry in start-ups and established businesses. A deep understanding of the product life cycle, grasping the problems faced by users and iterating solutions based on regular feedback. A hands-on self-starter with proven ability to build motivated teams and drive innovation.
Senior Product Owner, TQG Lottery Solutions
Oct 2019 – Present
Managed the implementation and launch of a new player management system and web frontend for the national lottery of Estonia (c. 200,000 daily active users).
Responsible for a cross-functional team of 10, reporting into TQG and Eesti Loto boards.
Implemented Agile scrum, improving collaboration, visibility and team velocity.
Conducted product discovery sessions with the customer, maintaining roadmap and backlogs.
Used QA automation and continuous delivery pipelines to reduce average cycle time by 50%.
Collaborated with development team to increase transactions per second by 30%.
Oversaw instant win games integration adding €25k+ revenue per day in the first month.
Product Development Manager, TQG Lottery Solutions
Nov 2018 – Sep 2019
Industry benchmarking and gap analysis for TQG’s suite of B2B lottery management applications.
Iterated UX concepts using journey mapping, interactive prototypes and user interviews.
Business Analyst, TQG Lottery Solutions
Jul 2017 – Oct 2018
Business process analysis for Sorteos Tec, a charity raffle operated by the University of Monterrey,
Mexico.
Documented “as is” solution onsite and provided proposals to digitise manual processes, using TQG’s enterprise software and a range of new mobile apps.
Product Consultant, Secret Sales
Jan 2017 – June 2017
Optimised the online presence for this “flash sale” retailer. Combined user interviews, behaviour analytics and A/B testing to improve conversion rates.
Revised website UI to include third-party marketplace sellers.
Moved on after Secret Sales was acquired by deal site Wowcher.
Product Consultant, Aecor Digital
Aug 2015 – Sep 2019
Freelanced for this software development company, working with a remote development team in India. Delivered numerous digital B2B and B2C projects for customers in the utilities, transport, sport and charity sectors.
Delivered mobile/desktop apps to manage an £80m vehicle fleet.
Workforce mobile app used by 2,000+ field engineers maintaining the Thames Water network.
Product Consultant, STV Group plc
Jun 2015 – Oct 2016
Helped to conceive and launch the “Scottish Children’s Lottery” for Scottish Television.
Created the product offering, managed web/mobile UX and worked with a range of vendors to deliver a compliant, large scale society lottery.
Achieved 85% conversion on customer registration process.
Product Manager - Lotto Network Ltd (part of Zeal Network)
Jul 2011 – Mar 2015
Developed online lottery games for this UK bookmaker.
Conceived and launched a white label/SaaS charity lottery model for leading sports clubs (starting with
Arsenal FC), charities and the UK Health Lottery.
Achieved 92% year-on-year growth and £1.2m turnover by end of year 2.
Responsible for product life cycle (discovery to optimisation).
Trained with product development expert Marty Cagan (Silicon Valley Product Group).
In-house courses at Lotto Network Ltd including product discovery, negotiation skills, challenging communica- tion, interviewing, presentation skills and staff appraisals, 2009-2015.
Scrum Alliance, 2012.
Post Graduate Diploma in Journalism
University of the Arts, London College of Communication, 2005-2006.
BA Hons English Literature & Language
University of Salford, 1992-1995.
