Marketing & Administrative Professional
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I’m a dual UK/USA citizen with three years of experience in marketing and advertising, combining account management, project coordination, and office administration. After relocating to Brighton five years ago to complete my Master’s in Marketing and Consumer Psychology at the University of Sussex (awarded with Distinction), I’ve built a career merging creative campaigns with practical execution.
What drives me is my fascination with behavioural economics—understanding why consumers make the decisions they do. This insight informs my marketing approach and helps me create campaigns that genuinely resonate with audiences.
I’m naturally curious and eager to learn, which helps me adapt quickly to new challenges. I enjoy building client relationships, managing multiple priorities with strong attention to detail, and working collaboratively to achieve results. I’m currently taking AI fluency courses to stay ahead of industry developments.
Outside work, you’ll find me travelling, working on cross-stitch projects, counting sausage dogs along Brighton’s seafront, and exploring the city’s vibrant restaurant scene.
Marketing and administrative professional with expertise spanning creative agency account management, legal operations, and brand strategy.
Communications, managed multimedia campaigns worth £5K-£500K for major clients including MetLife UK and University of Sussex, coordinating multiple stakeholders and maintaining brand consistency across all touchpoints. Skilled in developing conversion-focused content, social media strategy, and paid advertising campaigns that drive measurable results. Previously supported legal operations at Fischel Kahn, managing billing administration, client communications, and financial reporting for 13 attorneys while maintaining meticulous attention to detail in a fast-paced environment.
Experienced in content marketing, SEO optimization, analytics reporting, and translating brand guidelines into practical digital applications. Adaptable cross-functional professional with Master’s in Marketing & Consumer Psychology and proven ability to build strong client relationships, streamline workflows, and deliver results across both creative and administrative environments.
I hold a Master’s degree in Marketing and Consumer Psychology from University of Sussex, specialising in consumer decision-making and behavioral strategies that drive attention, engagement, and conversion. Awarded highest dissertation mark in graduating class for research on static vs dynamic purchasing decisions. Complemented academic foundation with Institute of Practitioners in Advertising (IPA) certifications in Foundations in Advertising and Behavioral Economics Essentials, deepening practical understanding of how psychological principles translate into real-world campaign strategy and creative execution.
This combination of rigorous academic training and industry-recognized coursework enables strategic application of behavioral insights throughout the client lifecycle—from initial brief to creative development to performance analysis. Undergraduate degree in Advertising & PR from DePaul University with minors in Business Administration and Psychology, providing comprehensive foundation across marketing communications, business operations, and consumer behavior.
