Christopher Wood

Experienced and visionary Lead Graphic Designer blending creativity with strategic thinking to build impactful brands and design experiences that resonate. Skilled across branding, packaging, marketing, and digital/print media, with a passion for turning ideas into compelling visual stories. Leading multidisciplinary projects that align design with business goals, delivering both aesthetic excellence and commercial success.

Lead Designer - Senior Designer - Lead Creative - THE WOLSELEY HOSPITALITY GROUP

(2019-04)

Collaborating closely with the Marketing department and wider teams to ensure cohesive and impactful visual communication. Accountable for all design-related deliverables and creative touchpoints, including the creation, adaptation, and consistent application of brand assets across all channels - as well as overseeing and coordinating freelance designers, printers, and photographers as needed.

• Art Direction
• Campaign Activation
• Restaurant Branding
• Photography Direction
• Point of Sale (POS)
• Brand identity design
• Logo development
• Large Format Print

Graphic Designer - THE RESTAURANT GROUP

(2016-03 - 2019-03)

Creating design initiatives for eight leading high street restaurant brands and the concessions group. Delivered comprehensive, multi-channel campaigns across all key design touchpoints. Oversaw and collaborated with a Junior Designer to execute all creative briefs, ensuring consistency and quality. Managed print production processes, including liaising with printers and preparing all artwork to print-ready standards.

• Restaurant Branding
• Photography Direction
• Point of Sale (POS)
• Large Format Print
• Google Display Advertising
• Web & Digital Banner
• Digital & Social Media Creative

Graphic Designer - GUERILLA COMMUNICATIONS

(2014-01 - 2016-01)

Responsible for developing and executing creative concepts across a wide range of brand touchpoints. I collaborated closely with strategists, copywriters, and other creatives to craft visual identities that effectively communicated each client's vision and values. My role included creating logos, brand guidelines, marketing materials, digital assets, and campaign visuals, ensuring consistency and impact across both print and digital platforms.

I thrived in fast-paced environments, managing multiple projects simultaneously while maintaining

• Brand identity design
• Logo development
• Print collateral design
• Digital asset production