Chyrelle Braithwaite

Sales professional with a background in winning new business, building client relationships, and growing revenue across B2B and B2C markets. Experienced in managing the full sales cycle, taking opportunities from first contact through discovery, proposal, negotiation, and close, while developing accounts beyond the initial sale. Known for building pipelines through outbound activity, asking the right questions to understand customer needs, and finding commercial solutions that create value for both the client and the business.

Brings a practical, target-focused approach to sales, backed by strong commercial awareness and the ability to spot opportunities for account growth, retention, and repeat business.

Senior Sales Manager at Wellington Fresh (2025-10 – 2026-02)

• Sold fresh fruit and vegetable produce B2B into offices, restaurants, hotels, and schools, managing the sales function independently within a short-tenure, high-activity role.
• Conducted extensive field-based prospecting, visiting and engaging an estimated 300+ restaurants, hotels, and other hospitality and office sites to generate new business leads.
• Built and progressed a pipeline of new B2B accounts from initial approach through to order confirmation, working directly with kitchen managers, office managers, and procurement contacts.
• Took full ownership of the sales cycle with no direct support, from lead generation and prospecting through to negotiating terms and onboarding new accounts.
• Quickly built product and market knowledge in the fresh produce sector, applying a consultative, needs-based approach to win business in a competitive, price-sensitive market.

Business Development Manager at Bywaters (2025-02 – 2025-10)

• Generated new business through targeted outbound prospecting, completing 40–60 outbound calls per day and managing a pipeline of 80–120 active prospects.
• Researched and mapped target accounts, identifying key decision-makers and securing an average of 6–10 qualified meetings each month through tailored outreach.
• Led discovery meetings with business owners and senior stakeholders, progressing opportunities through the sales process and converting around 30% of qualified prospects into proposal stage.
• Managed opportunities from initial contact through proposal, negotiation, onboarding, and early account management, helping secure 8–10 new business accounts during the role.
• Negotiated commercial terms and overcame pricing objections while maintaining profitability and building long-term customer relationships.
• Identified opportunities to upsell and cross-sell additional services, contributing to an average 10–15% increase in account value across existing customers.
• Maintained accurate CRM records and managed a sales pipeline valued at approximately £250k–£400k, using pipeline data to prioritise activity and support sales forecasting.

Business Support Advisor at Bywaters (2024-02 – 2025-02)

• Acted as first point of contact for customer queries across service, billing, and delivery, handling 30–50 interactions daily.
• Analysed recurring customer issues to identify patterns and escalate systemic problems to the relevant internal teams.
• Used structured questioning and needs analysis to identify opportunities to recommend additional services where relevant.
• Negotiated resolutions on billing disputes and service complaints, balancing customer satisfaction with business policy.
• Owned customer cases from initial report through to resolution, maintaining accurate CRM records and ensuring timely outcomes.

Insurance Sales Consultant at Eunisure / Tavistock Protect (2021-08 – 2024-01)

• Conducted detailed fact-finds and needs assessments with 20–30 clients per month, recommending protection solutions tailored to individual financial circumstances and long-term goals.
• Managed the full sales process from initial enquiry through to policy recommendation, application, and completion, consistently achieving monthly sales and quality targets.
• Built strong relationships with clients, maintaining a policy conversion rate of around 35–40% from qualified enquiries.
• Handled objections and discussed policy options, premiums, and cover levels, helping clients make informed decisions while meeting regulatory and compliance standards.
• Identified opportunities to increase policy value through additional cover, contributing to an estimated 10–15% increase in average policy value through upselling and cross-selling.
• Maintained accurate and compliant client records, achieving high standards in file quality and supporting positive audit outcomes.
• Worked closely with insurers and internal teams to resolve underwriting queries, ensuring applications progressed efficiently and customers received a smooth service.

Business Office Manager at Premier Education (2022-07 – 2024-01)

• Managed day-to-day operations for an extracurricular sports provider supporting 20+ coaches across 10–15 school sites.
• Negotiated and managed 15–20 school service contracts worth approximately £75k–£150k annually, overseeing agreements from drafting through to sign-off.
• Analysed booking and staffing data to improve coach utilisation and support operational planning.
• Acted as the main contact for schools and staff, handling 30–40 enquiries daily and resolving operational issues.
• Coordinated onboarding for 15–25 new starters each year, including contracts, DBS checks, and training.