Claire Baglin

Motivated senior buyer/category professional with 13+ years of global experience driving significant sales growth. Skilled negotiator with a strong commercial acumen, specialising in branded and own-branded products across Home, FMCG, Pet, Sporting Goods, and Electrical categories.

Successfully launched Nyord, the first sustainable surf product brand for Wetsuit Outlet, contributing to its success. Also achieved a household name status for the heritage SDA brand Haden within 2 years of relaunch. Proven track record in global travel buying and participation in key industry events like Canton, IHA Chicago, Maison, Ambiente, HK, and IFA Berlin.

Summary of Buying Experience Aug 2010- Current

• 13+ years’ experience within the retail industry working at Marks and Spencer, Sabichi, Wetsuit Outlet, among others.
• Extensive brand building experience from concept through to trading, spearheading Haden from entry market positioning to mid-high.
• Expertise in buying FMCG, Home, Sporting goods and electrical appliance ranges (with 5 star reviews) to service the global market and compete with household names. 
• Demonstrated a strong market knowledge across all categories with a deep understanding of pricing management to establish hierarchal ranges that make sense to the customer.
• Proven record of achieving sales/margin targets and launch excellence through careful preparation pre launch and post launch (trading).
• Competent at managing commercial teams to deliver clear product value proposition creating clear USP’s. Skilled at building strong working relationships with all stakeholders.
• Buying trips: Europe and Far East, Trade Fairs include: IHA Chicago, Maison, Ambiente, HK, Canton, IFA Berlin.

Educational Achievements

University of Southampton (2004- 2007) 

• 2:1 BSc Hons, Criminology with Psychology