Clare Goulty

As a Fertility Marketing Specialist, I offer Strategic Marketing & Communications expertise to fertility clinics world-wide. I have extensive experience in building brands within the fertility sector. With over 20 years’ experience leading content strategy, editorial, and brand storytelling – combined with deep, specialist knowledge in fertility and reproductive health – I am uniquely positioned to shape and elevate fertility brands.

As Author of ‘IVF: All You Need to Know’ (published by Bonnier Books UK, 2020), I have a deep understanding of Assisted Reproduction Techniques. Having been an IVF patient myself (both in UK and USA), I have first-hand experience of the IVF patient journey. I draw on these insights to assist clients in creating communications which are patient-centric, informative and inspiring.

I am educated to Masters Degree/MBA level and have 21 years senior management experience.

• Branding expert with extensive experience in developing impactful, multi-channel marketing campaigns for the world-wide fertility community. Fertility clinic brands I have consulted for include: Bourn Hall UAE, IVI RMA Global, Create Fertility UK, abc ivf UK & Care Fertility UK.
• Fertility PR professional with proven international ambassadorial skills (UK Ambassador for the European Fertility Society).
• Extensive marketing experience within fertility sector, adept at building new strategic revenue streams for gaps in both local and international healthcare markets.
• Natural ‘connector’ with well-established professional relationships within the UK, UAE and international fertility communities.
• Media trained and highly experienced in liaising with international press and journalists.
• Proficient Content Creator with extensive experience in managing external creative agencies.
• Highly experienced in creating and implementing marketing & promotional plans, ensuring that budgets are well managed.
• Exemplary project management skills, adept at working dynamically and collaboratively across multiple ongoing projects.
• Deep knowledge of global fertility trends and skilled at maximising related business opportunities, especially within medical tourism activities.
• MBA-qualified Business Professional with 21 years of senior management experience.

• Master’s Degree in Business Studies (MBS) Canterbury Business School, University of Kent + MBA
• BA Hons (2:1) Politics & International Relations – University of Reading
• 3 A-levels (including English grade A and Art & Design grade A) and 9 O-Levels (all grade A/B)