Product Marketing Manager at OneAdvanced Spend Management Portfolio (2024-01 – Present)
- Improved release efficiency by 40%+ by launching internal release briefs co-created with Sales and Product, ensuring relevance and alignment.
- Owned sales enablement by designing battle cards, product briefs, case studies, etc across all customer journey stages, contributing to a 6% improvement in win rate for competitive deals.
- Collaborated on positioning and messaging for all core products based on customer insights; developed marketing assets that directly contributed to reaching 98% of our yearly revenue goals.
Product Marketing Manager at Log my Care (2022-01 – 2024-01)
- Built and led the company's first Customer Advisory Board of 12 strategic customers, producing quarterly insights that directly influenced roadmap priorities.
- Increased adoption of the new Outcomes and Goals feature from 22% to 58% within one quarter through a targeted campaign leveraging best-practice use cases to adopt the new feature emails and in-app guidance.
- Launched a webinar series with Product and CS that generated 100–150 qualified leads per event.
- Partnered with Product and CS to introduce clearer onboarding messaging and user flows, helping reduce early-stage churn by 8% within six months.
Team Leader at Moving up Care (2019-01 – 2022-01)
- Coordinated 50 team members to ensure positive development and outcomes for Young People.
- Found cost-effective solutions to new placement set-ups, shift cancellations and rotas.
- Worked closely with the local authorities and social services to monitor Young People's progress and build person-centered care plans to support independence.
Social Media Manager at Luton Music Expo (2018-01 – 2019-01)
- Led end-to-end digital marketing for a diversity-led community music expo, collaborating closely with the Project Manager to drive awareness and engagement.
- Secured 4 event sponsors by partnering with the Project Manager to identify, pitch, and onboard partners.
- Built the event website from concept to design and launch, shaping messaging and positioning to reflect the expo's diversity mission.
- Set up and managed all social channels (Instagram, Facebook, Twitter/X), developing content and campaigns to promote the event.
Marketing Executive at Charles Whitney LTD (Marketing agency) (2017-01 – 2018-01)
- Supported multiple clients, delivering digital and social marketing initiatives across healthcare and B2B sectors.
- Contributed to the launch of Optima Life, a healthcare mobile application, supporting GTM messaging and campaigns that drove 26% growth in early user adoption within the first 3 months.
- Maintained and optimised 4 client websites, improving content and UX, contributing to 18% increases in organic traffic.
- Developed and executed social media strategies across client accounts, increasing engagement rates by 25–40% and follower growth by 20%+ over 6 months.
- Conducted ongoing competitor and market analysis, informing positioning and campaign decisions.
