Cynthia

Evaluated a multi-channel customer acquisition initiative across Facebook, Google, Dable, and EDM, analysing 108,000+ impressions and 2,000+ landing page sessions to identify performance patterns across channels. Conducted A/B tests across audience segments and bidding strategies using Google Analytics and Meta Ads, reducing cost per click (CPC) by 11.4% and increasing click-through rate (CTR) by 12.4%. Surpassed lead targets by 321% with a 45.98% landing-to-lead conversion rate, informing budget reallocation decisions through cost-efficiency and campaign performance analysis.

Marketing Analyst - Healthygift International Ltd. - Hsinchu, Taiwan

(2022-09 - 2022-12)

• Evaluated a multi-channel customer acquisition initiative across Facebook, Google, Dable, and EDM, analysing 108,000+ impressions and 2,000+ landing page sessions to identify performance patterns across channels.
• Conducted A/B tests across audience segments and bidding strategies using Google Analytics and Meta Ads, reducing cost per click (CPC) by 11.4% and increasing click-through rate (CTR) by 12.4%.
• Surpassed lead targets by 321% with a 45.98% landing-to-lead conversion rate, informing budget reallocation decisions through cost-efficiency and campaign performance analysis.

Public Relations Director - National Tsing Hua University - Hsinchu, Taiwan

(2021-07 - 2021-12)

• Secured 10 corporate sponsorships by engaging stakeholders through structured proposals and coordinated 3 cross-functional teams via clear task delegation to deliver all event workflows on schedule.
• Directed integrated online and offline marketing campaigns simultaneously, achieving 25,000+ reach and 200 ticket sales within three months.

MSc - Business Analytics: Operational Research and Risk Analysis - Alliance Manchester Business School, University of Manchester (2024-09 - 2025-08)

Bachelor of Arts - Double Major: Economics, Foreign Languages & Literature - National Tsing Hua University (2018-09 - 2022-06)