Daissy Ornelas

Dynamic Product Development Manager with over 7 years of experience in launching over 300 innovative consumer products in Beauty and Fitness categories. Expertise in product lifecycle planning, market analysis, and branding strategies. Proven track record in cross-functional collaboration and vendor negotiations that align with brand standards and cost objectives.

Adept at leveraging consumer insights to identify market opportunities, contributing to enhanced brand positioning and successful product rollouts.

Product Development Manager - Evriholder, LLC

• Oversaw the end-to-end development and execution of over 300 innovative consumer products within the Beauty and Fitness categories, showcasing expertise in innovation strategy, product lifecycle planning, and activation support.
• Collaborated with marketing, design, sourcing, and retail partners to guarantee brand consistency, consumer relevance, and timely delivery.
• Evaluated market trends and conducted consumer analysis to pinpoint whitespace opportunities that informed strategic product positioning.
• Supported branding and packaging strategies in collaboration with digital and retail marketing teams.
• Directed licensing partnerships and vendor negotiations, ensuring adherence to brand standards and cost objectives.

Production Manager - Laugh Factory

• Managed cross-functional projects that bolstered brand communications and in-house productions, ensuring integration with executive leadership and creative teams.
• Optimized processes and instituted reporting systems to track project timelines, media assets, and budget performance.
• Facilitated campaign deliverables among various stakeholder groups, encompassing digital, operations, and external vendors.

Creative Project Manager - J Brand Jeans

• Spearheaded the creative and operational execution of seasonal marketing campaigns, ensuring alignment with brand identity and customer expectations.
• Supervised timelines, resource allocation, and cross-channel marketing initiatives across merchandising, ecommerce, and social media platforms.
• Devised internal communication strategies and campaign reporting tools, alongside launch recaps for stakeholders.
• Directed vendor sourcing and negotiated creative contracts relevant to seasonal brand initiatives.

Product Development Assistant - TechStyle

• Assisted in the development of product lines by conducting trend analysis and competitive research.
• Coordinated product sampling, testing, and timeline tracking while ensuring cross-functional alignment with design and sourcing teams.
• Supported quality control processes and in-market execution initiatives, contributing to overarching successful brand rollouts.

BA - Business Administration - University of Phoenix

Master's Certification - Project Management - Colorado State University