Dale Phillips

Senior Software Engineer with over 10 years' commercial experience designing, developing and delivering bespoke web applications, WordPress platforms, WooCommerce stores and Laravel systems. Experienced in taking projects from initial discovery and technical design through to deployment, ongoing support and future enhancements. Specialises in building scalable, maintainable solutions using PHP, Laravel, WordPress, JavaScript and TypeScript, with extensive experience integrating third-party APIs and business-critical systems, while balancing technical requirements with business objectives and long-term maintainability.

Works closely with clients to scope projects, provide technical guidance, estimate work and deliver solutions that meet both technical and commercial objectives. Known for producing clean, reliable code and solving complex technical challenges, with a strong interest in improving development processes, staying current with modern technologies and contributing positively to the wider development team.

Senior Software Engineer at me&him (2021-11 – Present)

• Designed and developed bespoke SaaS platforms and web applications for clients, from discovery through deployment and ongoing support.
• Led the architecture of multi-tenant SaaS applications, defining reusable plugin architecture, authentication flows and scalable deployment strategies.
• Designed and implemented RESTful API integrations with numerous third-party platforms.
• Developed AI-powered features using modern LLM APIs to improve customer workflows and automation.
• Introduced reusable development standards, coding practices and tooling across client projects.
• Scoped new projects, produced technical specifications and estimated effort, providing technical advice and demos to clients throughout the project lifecycle.
• Collaborated within Agile teams, helping drive improvements to development standards and workflows.

Developer at Raventrack (2020-08 – 2021-11)

• Built Laravel and React applications for processing and analysing large volumes of customer data.
• Developed integrations with multiple third-party APIs.
• Designed efficient data flows and contributed to server performance and scalability.
• Delivered customer-facing functionality from specification through to release.
• Worked within Scrum teams to deliver features across multiple development sprints.

Developer at adtrak (2015-10 – 2020-08)

• Delivered bespoke websites and web applications for clients across multiple industries.
• Developed custom WordPress themes and plugins to meet individual client requirements.
• Built eCommerce solutions for clients across multiple platforms.
• Designed and built a custom WooCommerce and Laravel ordering system with bespoke plugins, now processing multimillion-pound annual revenue for the client.
• Worked with Laravel MVC applications and bespoke PHP systems.
• Designed relational database schemas and optimised complex queries.
• Produced technical documentation and delivered internal developer training.
• Gained extensive commercial experience across the full software development lifecycle, laying the foundation for progression into a senior role.

Computer Science in Computer Science – University of Wolverhampton (2012)

A Levels – Bilborough College