Creative Director
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The best ads aren’t really ads at all.
I’m a Creative Director & Copywriter. During my time at Clemenger BBDO Melbourne and TBWA Worldwide I led innovative integrated, digital, earned media, social content, PR and advertising campaigns for global brands like Amazon, BMW, Gatorade, Google and Heinz (to name a few).
I’m big on excellent craft and big ideas. I love merging traditional creative storytelling with digital innovation, emerging trends and new technologies to make businesses and brands relevant to real people.
My advertising work has been recognised by Cannes Lions, D&AD, The One Show, The Webby Awards (of which I am a judge/jury member), Spikes Asia, Caples, London International Awards and AWARD Awards, amongst others.
Beyond ads, my published writing by Routledge Press explores Tolkien mythology, new media, narrative theory and digital interactivity. Parallel to my creative advertising career, I’ve trained in Japanese Martial Arts for over 20 years, instilling me with a discipline and perspective that I bring to all my professional endeavours.
Dec 2024 - Present
London Area, United Kingdom
Relocated to London. Currently working on personal and client creative projects.
Mar 2024 - Oct 2024
Sydney, New South Wales, Australia
Jul 2021 - Feb 2024
Sydney, New South Wales, Australia
Sep 2016 - Apr 2021
Melbourne, Victoria, Australia
Creative Director & Co-Founder
Sep 2014 - Sep 2016
Melbourne, Victoria, Australia
Successful over-subscribed IPO. Creative Director for Rewardle ANZ (ASX:RXH).
Co-Founder of Coffee Scout and Laundromatic.
The Audacious School of Astonishing Pursuits
CD Megamachine, Creative Direction
I learned how the best CD's in the world lead teams and clients to famous work with former Wieden+Kennedy ECD, Jason Bagley.I learned how the best CD's in the world lead teams and clients to famous work with former Wieden+Kennedy ECD, Jason Bagley.
Master of Design, Communication and Media Studies
My Master's thesis addresses the transformative role of the paratext (Genette, 1987) within the wider cultures of gaming and digital media.My Master's thesis addresses the transformative role of the paratext (Genette, 1987) within the wider cultures of gaming and digital media.
Copywriting & Art Direction
Grade: Top Ten (VIC - 4th Place)
Bachelor of Arts (Games & Interactivity), Multimedia and Video Games Design
My thesis explored the Japanese cultural visibility of “Superflat” aesthetics in video games.My thesis explored the Japanese cultural visibility of “Superflat” aesthetics in video games.
