Dan Bassett

Senior B2B marketing leader with 15+ years' experience building and scaling brand, go-to-market and demand functions across SaaS, EdTech and regulated services. I operate at the intersection of strategy and execution — translating brand and GTM thinking into programmes that improve pipeline quality, revenue confidence and long-term growth. Equally effective as the sole strategic marketer in a high-growth business or leading senior teams alongside sales, product and C-suite stakeholders.

Group Head of Marketing — Zing365 & Redmill Advance at Kinrock (2025-12 – Present)

Solo strategic marketer across two B2B brands in insurance CPD and financial adviser learning.

• Took full accountability for building two B2B marketing functions from scratch in six months — brand strategy, content programme, HubSpot pipeline and full performance reporting across both brands.
• Designed and operated an AI-augmented marketing model that amplified individual capacity — combining senior strategic direction with automated execution across content, demand, SEO and reporting to deliver enterprise-grade output as a solo function.
• Grew organic search impressions 290% at Zing365 and 328% at Redmill Advance; moved Redmill's average search position from 21.7 to 11.0.
• Drove Zing365 LinkedIn impressions up 151% and clicks up 147%; Redmill LinkedIn impressions up 68% and click-through up 206%.

Founder & Principal Consultant at brandtale (2024-07 – 2025-10)

A deliberate 16-month consultancy chapter — brand-first B2B growth advisory for EdTech and InsurTech founders.

• Advised founders and senior leadership teams on positioning, go-to-market strategy and demand systems across multiple regulated and high-growth markets.
• Delivered engagements spanning early-stage repositioning, GTM design and full demand programme builds — translating brand strategy into commercial outcomes.
• Broadened commercial perspective across diverse business models and stages, sharpening the operator-level judgement now applied at Kinrock.

Chief Marketing Officer / Head of Marketing at IMP Software (2020-03 – 2024-06)

High-growth EdTech SaaS — finance and budgeting software for UK schools and academy trusts.

• Built and scaled the marketing function from the ground up; grew the business from under £250K to £7M ARR and 45% UK market share within four years.
• Supported 67% YoY revenue growth through brand-led GTM strategy, integrated campaigns and tight sales–marketing alignment.
• Led a team of seven across digital, creative, demand, PR, web and agency partners.
• Partnered with product and sales leadership to refine positioning, improve lead quality and increase conversion across the funnel.

GTM Lead, Cyber Security / Consultant at Equiniti PLC (2017-04 – 2020-03)

FTSE 250 financial services group; new division launch.

• Led commercial strategy and go-to-market for a newly launched Cyber Security division — defined positioning, pricing and enterprise sales approach.
• Generated £1M+ in revenue from blue-chip organisations, securing high-trust engagements in regulated, board-level environments.
• Partnered with C-suite client contacts and senior internal stakeholders to navigate complex enterprise procurement cycles.

Marketing & Business Development Manager at The Purple Company (UK) Ltd (2014-01 – 2015-12)

• Owned the full commercial funnel — from prospect identification to deal closure — directly accountable for revenue performance.
• Planned and executed a hybrid sales and marketing campaign with a £1,000 budget, generating £60,000 in new revenue within 30 days (60x ROI).
• Managed key accounts including Bosch, Nickelodeon and Lord's Cricket Ground; led and developed two Sales Administrators.

Sales Support Analyst, B2B at EDF Energy (UK) (2006-06 – 2014-01)

• Supported major B2B energy accounts and pricing models — formative commercial grounding alongside enterprise sales teams.

Mini MBA in Marketing in Marketing – Marketing Week (2020 – 2020)

– Honiton Community College (2000 – 2005)