Dana Wehbi

Strategic Marketing & Social Media Specialist with a proven track record in brand positioning, digital growth, and performance marketing across hospitality and education sectors. Holds an MSc in Marketing & Consumer Psychology, with expertise in audience segmentation, campaign optimisation, and consumer behaviour. Demonstrated success in launching and scaling brand presence, delivering measurable audience growth and engagement in competitive markets.

Social Media & Brand Marketing Lead - Friends Café

(2024-08 - 2025-12)

• Led brand development and digital positioning strategy for a growing hospitality business.
• Scaled social media presence from launch to 5,000+ followers through structured content strategy and audience growth optimisation.
• Designed and launched the company website, aligning UX with brand identity and customer journey optimisation.
• Developed integrated marketing campaigns across Instagram and TikTok, producing short-form content to drive engagement and visibility.
• Developed integrated in-store and digital brand assets to strengthen customer engagement and brand visibility.

Digital Marketing - Social Media Presence Development (Hybrid) Internship - Digital Pixel - Brighton, England

(2024-05 - 2024-07)

• Supported international outreach campaigns targeting European academic institutions.
• Designed campaign visuals and digital materials to improve engagement and clarity of messaging.
• Conducted market research to identify partnership opportunities and audience segments.
• Contributed to visibility strategy and digital performance improvement.

Email & Digital Communications Coordinator - University Of Sussex - Brighton, England

(2022-09 - 2025-11)

• Managed high-volume digital communications supporting recruitment campaigns.
• Delivered brand-aligned messaging to international audiences.
• Contributed to conversion-focused communication strategies during peak enrolment cycles.

Brand & Recruitment Ambassador - University Of Sussex - Brighton, England

(2022-09 - 2025-11)

• Represented the university brand at recruitment events and outreach initiatives.
• Delivered presentations and campus tours influencing application decisions.
• Supported targeted engagement campaigns to nurture prospective student pipelines.

President of the Arab society - University of Sussex - Brighton, England

(2023-11 - 2025-05)

• Led marketing strategy and digital growth for a large cultural organisation.
• Grew social media presence from 0 to 3,000+ followers through structured campaigns.
• Secured sponsorships and increased event attendance through targeted outreach.

Marketing Strategy Consultancy - RSPCA - Brighton, England

(2025-02 - 2025-05)

• Developed strategic recommendations to attract and retain student volunteers.
• Analysed marketing channels and audience motivations to optimise outreach strategy.

Content Media & Copywriting Virtual Intern - Swapstack - United States (Remote)

(2023-05 - 2023-11)

• Produced data-driven web and social media content aligned with audience engagement insights.
• Conducted trend and competitor analysis to identify high-performing content opportunities.
• Repurposed long-form content into platform-specific formats to maximise reach and visibility.

MSc - Marketing and Consumer Psychology - University of Sussex (2024-09 - 2025-09)

BA (HONS) - Media and Communications - University of Sussex (2020-09 - 2024-07)