Marketing executive | Social & PR
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Marketing professional with hands-on experience across social media management, digital marketing, PR support, and campaign analytics. I’m passionate about creating content that connects, using data to guide strategy, and bringing ideas to life across multiple platforms. With a background working with startups and community-focused organisations, I thrive in fast-paced environments and enjoy collaborating to deliver work that’s both creative and impactful.
I have experience across PR, digital marketing, and social media, helping organisations strengthen their brand presence, grow their audiences, and run data-driven campaigns. At Quilombo UK, I increased engagement and follower growth while supporting PR activities, creating branded materials, and improving internal workflows.
Before that, at HopStair and Next Thing Education, I grew social audiences, improved conversion rates through analytics, managed paid campaigns, and worked with cross-functional teams to deliver effective content and launches. I also gained research and reporting experience at Liberty360, where I produced data-led insights to support strategic decisions.
Across all my roles, I’ve developed skills in social media management, content creation, analytics, CRM, campaign optimisation, and clear stakeholder communication—consistently contributing to measurable improvements in performance and efficiency.
I hold a BSc (Hons) in Sports & Exercise Therapy from Leeds Beckett University, where I developed strong analytical, research, and data interpretation skills through modules like Professional Practice, Research Methods, and Biomechanics. These strengthened my ability to analyse consumer behaviour, work with data sets, and present insights clearly. I also completed A-Levels in IT, Business, and Science, which built my foundation in digital tools, strategic thinking, and problem-solving. Alongside this, I’ve earned certifications in Marketing Communications and Social Marketing, further supporting my work in digital and content-driven roles.