Danica Priest

A communications professional with over ten years of experience, driving initiatives that attract widespread media attention. I am an accomplished spokesperson across TV, radio, and print, with a proven ability to create educational and impactful social media content. I excel at translating complex environmental issues into clear, actionable messages for policymakers and the public.

Environmental Campaigner | Bristol and National | Feb 2021 - Present

• Led successful campaigns protecting key green spaces, including the Western Slopes, coordinating volunteers, community groups, and partner organisations.
• Secured council motions on environmental issues, directly influencing local policy and planning decisions
• Represented campaigns in national and local media, including BBC Radio 4’s Antisocial and ITV news, communicating complex environmental and planning issues to broad audiences.
• Built and maintained networks across NGOs, local groups, and political stakeholders to coordinate collective action.
• Developed and shared digital content across social media platforms, including TikTok, Twitter, and Facebook, generating thousands of views and raising awareness
• Created accessible resources and communications that empowered communities to participate in local environmental advocacy.
• Recognised for influence and impact, including listings among the Most Influential Women in Bristol by the Bristol Post, and nominated for Park Volunteer of the Year.
• Generated sustained public attention for campaigns, elevating local environmental issues into broader policy discussions and influencing public perception and engagement.

• Developed and communicated policy positions on environmental issues, housing, and community wellbeing, ensuring alignment with Green Party values and local priorities.
• Produced written campaign materials, policy briefings, and public communications for distribution across print, online, and social media channels.
• Represented policy positions in hustings, community meetings, and local media, demonstrating excellent verbal communication and the ability to explain complex issues clearly.
• Built coalitions with local campaign groups, charities, and residents to promote shared priorities and amplify collective action.
• Organised campaign strategy and logistics, coordinating volunteers and managing multiple workstreams to tight deadlines.
• Researched and analysed local and national policy issues to inform campaign messaging and policy advocacy.
• Engaged with councillors, MPs, and policy-makers to highlight local concerns and propose constructive solutions.
• Demonstrated resilience and diplomacy while working under high public scrutiny and to pressurised timelines.
• Motivated and supported a volunteer team, fostering cooperative and respectful working relationships.

• Collaborated across teams to design and document digital systems, making complex technical information clear and accessible for both technical and non-technical colleagues.
• Produced structured documentation, user-focused guides, and communication resources to support effective project delivery.
• Applied strong problem-solving and organisational skills in fast-paced environments, balancing multiple priorities and deadlines.
• Contributed to cross-departmental collaboration, aligning diverse stakeholders around shared goals.

• Led national communications campaigns for over 30 theatre comedy and cabaret clients crafting clear messaging and securing extensive press coverage across print digital and broadcast media.
• Built and maintained strong relationships with clients journalists and editors managing press engagements and representing clients at interviews and media events.
• Produced press releases and briefing materials tailored to target audiences and managed the scheduling and delivery of coordinated press activity.
• Organised high-volume media coverage using Excel and digital planning tools ensuring accurate tracking and timely delivery of reviews and features.
• Oversaw diary management for clients and internal team members ensuring campaign deadlines and media commitments were met efficiently.
• Managed junior staff and delegated tasks to support day-to-day campaign delivery and press office coordination.

• Delivered targeted communications campaigns to promote national comedy tours and festival performances securing widespread media coverage across regional and national press.
• Built strong working relationships with a range of stakeholders including clients journalists and broadcasters acting as the main point of contact throughout media engagements.
• Drafted press releases managed press bookings and coordinated interviews ensuring smooth delivery and consistent messaging.
• Oversaw press activity for ten comedians during the Edinburgh Fringe Festival pitching stories and profiles to key outlets and securing high-impact coverage.
• Managed multiple priorities under tight deadlines coordinating client diaries arranging media appearances and handling real-time press responses.
• Delegated tasks to junior team members and supported day-to-day workflow contributing to efficient campaign delivery.

• Edited scripts and video content for comedy-led advertising campaigns ensuring clarity and audience impact.
• Contributed creative ideas for social media and short film content aligning with campaign goals and brand tone.
• Supported end-to-end production including storyboarding, scripting and post-production edits.
• Collaborated with directors and creatives to refine messaging and deliver engaging visual storytelling across platforms.

• Developed and delivered integrated marketing and communications strategies for shows including the Edinburgh Fringe Festival enhancing audience reach and visibility.
• Researched audience trends and behaviours to shape campaign messaging and promotional tactics ensuring content resonated with key demographic groups.
• Wrote engaging reviews, articles , press releases and digital content for the company’s website and magazine contributing to a consistent and compelling brand voice.
• Curated and programmed live shows liaising with performers venues and technical teams to ensure smooth delivery and audience engagement.
• Acted as Assistant Producer for live performances and awards events coordinating production logistics communications and stakeholder briefings.
• Booked talent and managed line-ups maintaining strong relationships with artists and industry partners to ensure high-quality programming.
• Created and monitored company budgets balancing financial oversight with creative decision-making to support sustainable growth.
• Collaborated with internal teams and external partners to align messaging, enhance campaign impact and promote the brand across print social media and digital platforms.
• Used digital tools to schedule content track engagement and evaluate communications effectiveness refining strategies based on performance data.

• Managed and scheduled content across multiple social media platforms including Twitter Facebook and Tumblr ensuring consistent messaging and audience engagement.
• Developed and implemented social media campaigns to raise awareness and promote events driving increased follower interaction and community growth.
• Created original engaging copy and multimedia content tailored to diverse digital audiences improving reach and visibility.
• Assisted with web design and content updates to maintain a user-friendly accessible online presence aligned with brand guidelines.
• Utilized digital tools and social media scheduling platforms to plan, publish and monitor content effectively.
• Monitored social media analytics and audience insights to refine content strategies and maximize impact.
• Collaborated with cross-functional teams to align digital communications with broader campaign goals and messaging.

• Developed and executed comprehensive PR campaigns promoting comedians and theatre shows primarily for the Edinburgh Fringe Festival ensuring wide audience engagement and media coverage.
• Managed press relations and coordinated media interviews, radio spots and promotional events to build public interest and support for client performances.
• Led a team of assistants delegating tasks effectively to ensure smooth delivery of PR activities under tight deadlines and festival pressures.
• Created compelling press releases tailored to different platforms increasing visibility and audience reach.
• Built and maintained strong relationships with journalists broadcasters and festival organizers to maximise coverage opportunities.
• Monitored media coverage and audience feedback to evaluate campaign success and inform future communications strategies.
• Adapted messaging to diverse audiences translating technical or creative content into accessible engaging stories that resonated with the public.

City University London

Masters of Arts, Popular Music Studies

Sep 2009 – Oct 2010

Virginia Commonwealth University

Bachelor of Arts, Music

Aug 2004 – Dec 2008

West Potomac High School, Virginia, USA

High School Diploma

Sep 2000 – Jun 2004