Founder & Creative Director at BROWN BEAR PRODUCTIONS LTD (Present)
Independent CGI, product visualisation and demonstration studio delivering technically accurate creative assets for brands and agencies across advertising, retail, social and digital-out-of-home channels.
- Lead projects from initial brief and creative development through technical problem-solving, production, client review and final delivery.
- Create product CGI, animation, anamorphic digital-out-of-home content and physical demonstrations for advertising, launch, retail and social channels.
- Delivered work associated with brands including Gillette, Braun, King C. Gillette, Versace, Pepsi, Visa, De Beers, Coleman, Aussie and Viakal.
- Combine engineering understanding, prototyping and visual storytelling to explain product mechanisms and performance—not simply produce aesthetic imagery.
- Built a responsive specialist model that provides clients with direct access to senior technical and creative expertise throughout delivery.
Inventor & Product Developer — Passion Project at DOCKSY (Present)
Self-initiated passion project used to explore the complete journey from identifying a niche consumer problem through engineering, intellectual property, branding, social content and market launch.
- Identified an unmet problem in marine cup holders and created a modular insert that secures different drinks containers in demanding on-water conditions.
- Developed the product through CAD, rapid prototyping, material testing, design iteration and real-world trials across the UK, US and Bermuda.
- Filed a UK patent application covering the insert body and removable flexible gripping modules; created the Docksy brand and CupLock technology proposition.
- Established the direct-to-consumer proposition, including Shopify website, packaging, instructions, pricing, social content, launch materials and fulfilment planning.
Visualisation Leadership, Product Demonstration & Creative Technology at P&G / GILLETTE
Progressed from technical product-performance research into leadership of a global visualisation capability, while retaining a detailed understanding of the science, engineering and claims behind every asset.
- Began within the Mechanistic Understanding team, developing bespoke instrumentation, imaging systems and experimental methods used to measure razor and grooming-product performance.
- Converted technical findings into increasingly visual demonstrations that made complex mechanisms, performance differences and consumer benefits clear to non-specialist audiences.
- Ultimately led the Visualisation Team for several years, setting direction and delivering high-profile communication across Gillette and Venus programmes worldwide.
- Served as a Group Head on Gillette's extended leadership team, contributing beyond the immediate visualisation remit to wider organisational direction and decision-making.
- Supported—and frequently advised—teams across other P&G brands including Braun, Tide and Oral-B, applying demonstration and visualisation expertise beyond the grooming category.
- Media trained and a regular presenter at P&G R&D press tours, explaining product science, technology and performance clearly to journalists and external audiences.
- Explored and introduced emerging technologies for product communication, including VR/XR, holographic presentation, 3D motion capture, CGI, animation and interactive experiences.
- Designed physical demonstration rigs and presentation experiences used to support product claims, launches, retailer meetings, consumer communication and senior leadership events.
- Partnered with R&D, design, engineering, marketing, insights, legal, claims, sales and agencies to ensure every communication was scientifically accurate, visually compelling and commercially useful.
- Became a recognised global grooming demonstration expert, trusted to shape technically accurate and compelling product-performance communication for senior internal and external audiences.
