Daniel Marashi

Commercially focused marketing leader operating as a one-person marketing department, reporting directly to the CEO and responsible for end-to-end strategy, execution, and performance. Proven experience across SEO, AI search optimisation, content, paid media, email marketing, brand, PR, and demand generation. Strong track record of building inbound pipelines, increasing visibility, and driving measurable business growth.

Experienced in translating business objectives into multi-channel marketing strategies that generate leads, improve conversion, and scale brand presence.

Global Director of Marketing - Veridata Insights

(2022-09)

Report directly to the CEO with full ownership of marketing strategy, execution, and performance across all channels.

• Own and execute the company's full marketing strategy aligned to revenue and growth targets
• Act as a one-person marketing department covering all functions from planning to delivery
• Advise CEO on growth strategy, positioning, and go-to-market initiatives
• Build and manage inbound lead generation engine across SEO, content, paid media, and email
• Track and report on all inbound leads, conversions, and marketing contribution to new clients
• Optimise marketing funnel from awareness through to conversion
• Create and publish SEO-optimised and AI search-optimised content to improve visibility across search and AI platforms
• Monitor and report on AI search performance and brand visibility in emerging search channels
• Develop content strategies aligned to high-intent search queries
• Write and publish blogs, articles, and website content to drive organic traffic and engagement
• Manage and optimise WordPress website, ensuring performance, UX, and SEO best practices
• Produce and manage content across website, social media, and YouTube
• Plan and execute PPC and paid social campaigns to drive targeted traffic and leads
• Identify and test new advertising channels and opportunities
• Create digital and offline marketing materials including ads, banners, and print collateral
• Manage all social media channels including content creation, scheduling, and engagement
• Grow audience, increase engagement, and build brand presence
• Maintain consistent brand identity across all channels
• Build and manage email marketing campaigns to nurture leads into clients
• Grow and maintain email database
• Create internal and external newsletters
• Write and distribute press releases and company announcements
• Manage company messaging across website, media, and social channels
• Support internal communications and company-wide messaging
• Monitor website traffic, campaign performance, and marketing KPIs
• Report directly to CEO on marketing performance and ROI
• Continuously optimise campaigns and channels based on data
• Create marketing materials including presentations, one-pagers, and sales collateral
• Support sales team with messaging, positioning, and lead generation

MBA - International Business Management - Kingston University