Senior Marketing Concept Planner at The LEGO Group
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Creative and commercially minded marketing leader with over 20 years' experience developing partnerships, content and brand experiences across media, entertainment and global consumer brands.
I am currently leading Global Brick Marketing Concepts at The LEGO Group, creating high-profile campaigns and activations with partners including Formula 1, Disney, Nintendo and FIFA. Proven track record of turning ambitious ideas into commercially successful experiences that engage audiences, strengthen brands and deliver measurable business impact.
Experienced in stakeholder management, partnership development, team leadership and navigating complex global organisations, with a passion for bringing people together around ideas that create cultural relevance and long-term value.
I have held senior roles at The LEGO Group, Wavemaker and ITV, developing award-winning partnerships, branded content and large-scale marketing activations for some of the world's most recognised brands and entertainment properties. My career has been built on combining strategic thinking, creativity and stakeholder management to deliver commercially successful campaigns, build strong partnerships and create experiences that engage audiences on a global scale.
Bachelors Degree in Politics – Loughborough University
