Daniel Williamson

Hands-on, commercially driven B2B sales leader with 15+ years' experience spanning frontline selling, sales management, coaching, new-business acquisition, key-account development and pipeline governance.

Combines team leadership with personal selling: setting clear expectations, challenging deal progress, managing gross-profit and margin decisions, leading senior customer meetings and helping close complex opportunities.

At Simplicity

Group, restructured the SDR/telesales operation, recruited a dedicated Sales Manager, introduced stronger sales processes and helped establish conversion performance in the 35-42% range. Commercial exposure includes food-sector and manufacturing customers, supported by a transferable record of winning and growing multisector B2B accounts across Northern Ireland and Ireland.

Senior Business Development Manager / Sales Management - Simplicity Group - Northern Ireland and Ireland

(2024-01)

• Lead and support sales activity across Account Managers, BDMs and SDR/telesales colleagues, setting clear targets and expectations, coaching performance and reinforcing accountability.
• Build, qualify and personally close B2B opportunities across Northern Ireland and Ireland, developing relationships with business owners, directors and senior decision-makers.
• Lead discovery and key customer meetings, convert operational needs into commercially robust proposals, handle objections and support major negotiations through to agreement.
• Improve quotation and opportunity conversion through stronger qualification, value-led business cases, tailored solution design and structured follow-up.
• Evaluate gross profit, margin, contract term, funding and commercial risk before recommending or agreeing deal structures with senior management.
• Maintain Salesforce pipeline discipline across value, probability, next action and expected close date, supporting better forecasting and weekly performance conversations.
• Grow existing accounts through structured reviews, retention, cross-selling and long-term relationship development while continuing to create new-business pipeline.
• Work closely with product, operations, engineering and finance teams to shape solutions, resolve delivery requirements and turn complex opportunities into workable customer outcomes.

Premier Sales Executive - The Planning Handbook

(2024-03 - 2024-12)

• Self-generated B2B opportunities across construction and associated sectors, selling hard-copy and digital solutions against revenue and renewal targets.
• Managed the full sales cycle and territory independently, building relationships, preparing proposals, negotiating and closing business from first contact to agreement.

Premier Digital Agency Consultant - Yell Agency

(2022-05 - 2024-02)

• Managed and developed a portfolio of B2B customers while self-sourcing new business and selling digital solutions to SMEs.
• Reduced churn through structured account reviews and identified additional growth opportunities across existing customers.
• Returned to the business after previous success and was trusted to support team performance and share sales best practice.

Sales Executive - The Planning Handbook

(2021-11 - 2022-04)

• Self-sourced prospects, pitched, negotiated and closed B2B advertising opportunities while consistently working toward individual sales targets.
• Managed a remote territory, campaign activity and workload independently with strong follow-up and close discipline.

Telesales Marketing Consultant / Senior Sales Responsibilities - Yell Business

(2013-06 - 2021-10)

• Sold products and services to new and existing businesses in a highly target-driven environment, maximising revenue through outbound prospecting and account development.
• Coached salespeople individually and at team level through side-by-side coaching, call listening, performance feedback and practical action planning.
• Delivered departmental workshops on prospect sourcing, opening conversations, data management and sales best practice; supported new starters and wider team capability.

Sales Advisor - Castle Cover

(2012-03 - 2013-06)

• Managed inbound and outbound sales activity against KPIs and targets and stepped into team-management responsibility when required.

B2B Telesales - BT

(2009-03 - 2012-05)

• Consistent top performer generating new B2B customers and selling business broadband and communications solutions.
• Supported new starters with sales best-practice workshops and built strong foundations in objection handling, negotiation and closing.

GCSEs - Markethill High School