Daniela Pelizzari

Designed and developed multiple jewellery collections annually across fashion, demi-fine, bridal, and children's jewellery categories for major UK retail accounts. Conducted trend research, concept development, and seasonal storytelling aligned with customer profiles and commercial objectives. Created detailed 2D designs and technical artwork using Adobe Illustrator and hand sketching for product development and supplier communication.

Jewellery Designer at Gecko Jewellery (2017-07 – 2026-05)

• Designed and developed multiple jewellery collections annually across fashion, demi-fine, bridal, and children's jewellery categories for major UK retail accounts.
• Conducted trend research, concept development, and seasonal storytelling aligned with customer profiles and commercial objectives.
• Created detailed 2D designs and technical artwork using Adobe Illustrator and hand sketching for product development and supplier communication.
• Worked closely with international suppliers, product developers, and CAD teams from concept through to final production.
• Developed commercially successful collections balancing creativity, innovation, cost targets, and manufacturability.
• Managed amendments, sample reviews, and approvals to ensure quality, fit, and technical accuracy throughout development.
• Collaborated cross-functionally with buying, merchandising, packaging, and marketing teams to deliver cohesive product launches.
• Designed across multiple materials including sterling silver, gold plating, stainless steel, diamonds, gemstones, enamel, and fashion materials.
• Supported the development of new brand concepts and collections targeting younger luxury and contemporary jewellery consumers

3D CAD Designer at Guilherme Duque (2013-08 – 2014-08)

• Developed detailed 3D jewellery models using Rhinoceros and RhinoGold for bespoke and fine jewellery projects.
• Worked closely with both the factory and the lead designer to ensure technical feasibility, production accuracy, and design integrity throughout the development process.
• Created technical files and 3D models ready for manufacturing and production.
• Assisted in refining product proportions, stone settings, and construction details for final production.
• Produced professional product photography and visual content for company presentation and marketing purposes.
• Supported the brand through a combination of technical CAD expertise, creative problem-solving, and visual presentation skills.

Jewellery Graphic Designer at 21Diamonds (2013-03 – 2013-07)

Worked as the Jewellery Graphic Designer for a startup e-commerce jewellery company specialising in online fine jewellery sales.

• Created digital visual content for the website, including homepage banners, promotional graphics, marketing assets, and product presentations.
• Helped develop and maintain the brand's visual identity across all online platforms and customer touchpoints.
• Collaborated closely with the team to create engaging and commercially appealing digital campaigns aligned with the brand aesthetic.
• Produced jewellery-focused graphic content that supported online sales, product launches, and customer engagement.
• Contributed to the growth of the brand during its early development stage through strong visual communication and creative consistency.

3D CAD Designer at DITRE Gioiello (2012-11 – 2013-03)

• Produced detailed 3D CAD models for high jewellery pieces using Rhinoceros, translating the owner's creative concepts into production-ready technical designs.
• Worked directly with the owner to accurately interpret and develop designs to the highest luxury and craftsmanship standards.
• Assisted with gemstone selection, reviewing proportions and settings to ensure technical precision and aesthetic balance.
• Liaised closely with suppliers and manufacturers throughout the development process to support production accuracy and quality execution.
• Refined stone settings, proportions, and construction details to ensure manufacturability while preserving design integrity.
• Supported the creation of bespoke high jewellery pieces using precious metals and fine gemstones.
• Developed strong technical expertise in luxury jewellery construction, stone setting requirements, and high-end production standards.

Trainee – 3D Modelling & Jewellery Design at Solução 3D (2012-04 – 2012-11)

• Supported jewellery design and 3D modelling projects using Rhinoceros and RhinoGold.
• Assisted in preparing technical files and product models for manufacturing.
• Developed knowledge of jewellery construction, rendering, and CAD workflows within a professional environment.

Intern at FAAP University (2010 – 2011)

• Assisted teachers across Marketing, Design, and Photography courses during university projects and classroom activities.
• Supported students with Adobe software, including Photoshop, Illustrator, and InDesign, helping them develop technical and creative skills.
• Assisted with creative workshops, presentations, and design-related academic activities.
• Developed strong communication, teamwork, and creative problem-solving skills within an educational and multidisciplinary environment.
• Gained experience across visual communication, branding, photography, and digital design processes.

BA in Fashion Jewellery – London collage of Fashion (2018)

Foundation in 3DDA – Central Saint Martins (2015)

BA Graduation in Product Design – Fundação Armando Álvares Penteado FAAP (2011)