Sales Manager at Blighter Surveillance Systems Ltd. (2024-09 – 2026-04) World-leading designer and manufacturer of ground-based mission-critical radars for Defence, Homeland Security and Critical National Infrastructure.
- Expanding business across Western & Northern Europe and the Americas, reporting to the Sales Director.
- Refreshed brand positioning and messaging for defence contractors, system integrators (e.g. C-UAS suppliers) and within NATO (NSPA and NCIA) and their Allies. Co-authored regional business plan cross-functionally.
- Shaped three-year product roadmap alongside the CTO, identifying priority features in a competitive radar market.
- Strengthened partnerships with existing primes and integrators while generating new pipeline through targeted BD.
- Built direct relationships with end-user organisations in defence forces, border security agencies and critical infrastructure operators across target regions, ensuring Blighter's solutions are positioned at requirement-definition stage by engagement regularly at C-suite and senior programme director level.
Sales Account
Manager at The MathWorks Ltd. (2022-04 – 2024-08) MATLAB/Simulink software vendor. Assigned a large territory across East Anglia, West Midlands, Scotland and Ireland with several hundred accounts spanning aerospace, defence, automotive, energy, medical, pharmaceutical and communications, including AstraZeneca, Nissan and high-growth start-ups.
- £4M annual target; 104% attainment in 2023. Strong performer across aerospace, defence and energy customer base.
- Pipeline managed end-to-end in Salesforce using MEDDIC methodology by a clean, honest forecasting for predictable revenue planning. Territory performance reviewed in Power BI with consistent reporting cadence aligned to corporate forecasting cycles.
- Led a team of 3 selling software licences, training and consulting services; quick adopter of corporate pricing changes, tool rollouts and new directives. Served as a point of reference for teammates during transitions.
- Cultivated long-term relationships with engineering teams, R&D leads, procurement contacts and C-suite stakeholders at end-user accounts. Renewals, expansion and referrals were the primary measure of success, and the numbers backed it up.
International
Sales & New Business Development Manager at Thermoteknix Systems Ltd. (2014-01 – 2022-03) Thermal imaging and night vision products for security and defence. Responsible for Central & South America, Eastern Europe and the Middle East.
- Redesigned distribution network in underperforming regions. Recruited reliable partners across Peru, Chile, Colombia, Brazil, Jordan, Kuwait, Oman, Saudi Arabia, Ukraine, Estonia, Italy and Hungary.
- Increased sales 50% in year one which generated more growth than the previous five years combined. Secured £3M+ in orders from entirely new markets over four years.
- Supported OEM customers through development cycles for drones, weapon sights, gimbals and surveillance platforms; collaborated with engineering on product line expansions.
- Established trusted relationships with end-user communities: military procurement offices, border agencies and national security organisations by engaging at C-suite and senior decision-maker level, which fed back into the distribution and OEM partner strategy. Team Leader / Sales Engineer at Omega Engineering Ltd. (2012-01 – 2014-12) • Managed a team of 2.
Launched
Italian market campaign which translated into 198% of sales target in Team Leader role, close to 99.5% of quota as Campaign Manager despite a late start.
- Grew the largest account by 15% in Europe. Doubled new accounts from zero to ~£500K ARR within nine months. Co-managed Italian e-commerce build with Google Ads launch.
- Built direct relationships with technical and procurement contacts at Italian industrial end-users, creating a loyal customer base that generated repeat orders and referrals in a competitive market.
Multiple Roles: R&D to Sales at Comau S.p.A. — Robotics BU (Stellantis Group) Progressed from Control Engineer in R&D through back-office project management, account management and, ultimately, International Sales Manager.
- As International Sales Manager: led a team of 7 (including overseas key account managers); managed 140+ accounts across China, South America, Europe and Australasia; built direct relationships with C-suite and senior procurement executives at end-user manufacturers including Foxconn, Flextronics, Fiat, Volkswagen, Volvo and SAIC; drove orders to nearly eight-figure revenues in a single year. Developed a business plan with executives and route-to market approach for each region while maintaining a close eye on P&L.
- Earlier roles (engineer, PM, support): introduced remote monitoring capability to Comau robot systems and led prototype installation of 30 robotised applications across Italy.
- This technical foundation underpins credibility with engineering customers throughout the sales career.
