Danielle Victoria

Makeup Artist with 10 years of industry experience, skilled in Glam, Bridal, Editorial, and Special Effects makeup. Highly motivated to expand a creative, diverse portfolio while gaining further retail experience. Committed to professional growth within the beauty industry and continuously developing new techniques and skills.

Freelance Makeup Artist at Danielle Victoria- Makeup Artistry (2016-01 – Present)

• Worked on weddings, proms, and seasonal events like Halloween, providing creative and personalised makeup looks. Provided own masterclasses and day courses to help students and aspiring makeup artists improve their own skills, as well as help clients to learn how to perform makeup styles on themselves.
• Assisted on a local charity event, Worksop's Got Talent for 5 years doing the makeup and hair, alongside numerous celebrities, helping to raise over £100,000 for charity. This lead to working on a related event for 3 years which was a charity fashion show called Runway Idol at Hillsborough Stadium to raise money for Retina UK.
• Collaborated with KISS Nails & Lashes on a high-profile event in Leeds for influencers and artists to provide false lashes and nails services, on behalf of the CEO Alex Silver PR.
• Provided special effects makeup for the NHS on a Medical Services Simulation to practice a life-like event to train the team on their abilities and create realistic car crash injuries.
• Worked on multiple theatrical productions providing, glam, stage-style and special effects makeup for the actors/actresses.

Beauty Advisor at House of Frasers (2024-01 – 2025-12)

• Delivered a personalised luxury customer experience while consistently achieving sales targets.
• Provided expert consultations and product demonstrations across fragrance, skincare, hair, and makeup.
• Maintained premium visual merchandising, stock standards, and an organised store and stockroom.
• Operated tills accurately, handling cash, price adjustments, labelling, and security tagging.
• Built long-term client relationships to encourage repeat custom and brand loyalty.
• Completed professional beauty training and supported team development through collaboration.
• Worked closely with security to maintain a safe, discreet, and professional retail environment.
• Contributed ideas to improve department efficiency while upholding luxury service standards.
• Supported colleagues with training and development, promoting teamwork within the department.
• Worked with numerous brands in store e.g, Estée Lauder, Clarins, Clinique, GHD and many more.
• Actively trying to help the department improve by implying my own ideas for improvement and creating more effective ways of completing tasks.

Beauty Consultant- Agency Worker at Fortem & Mode, Flair and The Talent House (2025-01 – Present)

• Represented leading prestige beauty brands on counter, including Dior, Tarte Cosmetics, Bare Minerals, and other luxury and premium labels.
• Delivered a high-touch, luxury client experience aligned with each brand's identity, values, and service standards.
• Performed personalised consultations, shade matching, and professional makeup applications to enhance client confidence and drive sales.
• Supported counter performance through expert product knowledge, targeted recommendations, and effective upselling.
• Adapted quickly to new brands, locations, and performance targets within fast-paced retail environments.
• Built strong client rapport while working collaboratively with store teams to support launches, promotions, and daily targets

Front of House Team Member / Barmaid at The Ashley (2023-03 – Present)

Provide friendly, efficient service in a busy pub environment, including bar service, taking payments, and handling cash responsibly. Maintain high standards of cleanliness and hygiene and assist with training and supporting new team members.

Team Member at Greggs (2017-06 – 2022-12)

Worked in a fast-paced food retail setting delivering consistent customer service. Responsibilities included till operation, cash handling, baking, food preparation, stock rotation, and maintaining strict cleanliness standards. Regularly supported new starters and assisted with charity food organisation.

Sales Assistant at Select Fashion (2017-03 – 2017-06)

Supported customers on the shop floor while working towards sales targets. Managed tills and cash, processed deliveries, maintained stock levels, and ensured the store was well presented at all times. Built product knowledge to confidently advise customers and upsell items, contributing to individual and store sales targets.

Sandwich Artist at Subway (2016-09 – 2017-01)

Provided quick, friendly customer service in a fast-paced environment while preparing food to company and food safety standards. Confident in till operation and accurate cash handling, while maintaining clean, organised work areas and supporting smooth team operations during busy periods.

HND in Makeup Artistry – Retford Education Centre

HNC in Theatrical Hair & Makeup – Retford Education Centre

Level 3 in Theatrical Hair & Makeup – Retford Education Centre

Level 2 in Theatrical Hair & Makeup – Retford Education Centre

Level 2 in Customer Service – Retford Education Centre

Level 1 in Self-Employment – Retford Education Centre

Level 1 in Sienna X Spray Tanning – Retford Education Centre

Level 3 in Award in Education and Training – Retford Education Centre

GCSE in Multiple Qualifications – Retford Education Centre