David Eccles

I’m a Strategic Digital Innovator and Storytelling Specialist based in Edinburgh, with over 20 years of experience leading transformation across public, creative, and commercial sectors. I mentor teams, guide cross-functional collaboration, and help organisations align digital strategy with meaningful outcomes.

Seasoned in the digital world, I work at the intersection of data, communication, and discovery—translating complex information into insight that drives engagement and decision-making. My expertise in linking and modelling semantic data supports enhanced search, interoperability, and user-centred design, always in line with organisational goals and audience needs.

I’m passionate about narrative clarity, semantic precision, and the emotional resonance of well-crafted communication. Whether shaping civic innovation or creative strategy, I help organisations tell better stories, make smarter decisions, and design futures worth living.

With over 20 years of experience across innovation consultancy, and digital transformation, I specialise in turning complexity into clarity. I lead strategic planning and insight-driven communication that aligns brand messaging with measurable outcomes. My work bridges data, narrative, and stakeholder engagement—delivering results in environments where trust, agility, and clarity are essential.

I’ve mentored teams, shaped multi-tiered messaging frameworks, and produced high-impact communications for organisations including RBS/NatWest, Inrupt, and The University of Edinburgh. My expertise in semantic data and discovery-led design supports enhanced search, interoperability, and user-centred strategy—always aligned with organisational goals and audience needs.

Whether guiding public innovation projects or advising on brand positioning, I help organisations tell better stories, build stakeholder confidence, and design futures worth investing in.

I hold a joint degree in Economics and Law, equipping me with a rigorous foundation in strategic analysis, policy, and organisational dynamics. I also earned an MBA from The University of Edinburgh, where my dissertation focused on Corporate Branding—examining how narrative, identity, and stakeholder engagement drive value creation in complex organisational environments.