David Mansfield

Principal creative designer with 20+ years' experience across brand, web, digital, ecommerce, campaign, and editorial design within healthcare, publishing, travel, sports, ecommerce, and media sectors. Experienced in leading projects from concept through to delivery across both in-house and agency environments, combining strategic thinking with hands-on creative execution. Proven ability to collaborate with stakeholders at all levels, lead creative direction across complex projects, and deliver commercially focused design solutions that improve engagement, strengthen brand consistency, and support business growth.

Owner & Creative Design Consultant at DM Design and Creative (2025-10 – Present)

Founded DM Design & Creative, an independent design consultancy delivering brand, UX/UI, digital, campaign, and editorial design solutions combining hands-on creative execution with commercially focused design thinking.

• UX/UI and conversion-focused website design
• eCommerce and customer journey optimisation
• Multi-channel campaign creative and motion graphics
• Brand systems and enterprise guidelines
• Stakeholder collaboration and end-to-end project delivery

Senior Creative Studio Designer at HCA Healthcare UK (2022-07 – 2025-09)

Led creative delivery across multiple divisions within one of the UK's largest private healthcare organisations, producing strategic brand, campaign, and digital design solutions. Projects included nationwide rebrands, acquisition campaigns, digital OOH, corporate bids and tenders, and enterprise brand systems.

• Multi-channel campaign creative across digital, social, OOH, print, email, and video
• Enterprise brand guidelines and scalable design systems
• UX/UI for landing pages and digital journeys
• Brand rollout support across multiple divisions
• Stakeholder collaboration and junior team mentoring

Lead Designer at GFM (2019-04 – 2022-07)

Led UX/UI, campaign, and digital design projects across publishing, travel, ecommerce, and national media brands. Key projects included The Sun Holidays booking platform, Breakfree Holidays redesign, and subscription campaigns for national publishing clients.

• UX/UI design for websites and ecommerce platforms
• Customer journey and conversion-focused design
• Campaign creative for national newspaper promotions
• Cross-platform digital and print asset production
• Motion graphics and promotional video content
• Collaboration with developers and marketing teams
• Client-facing creative leadership

Creative Manager at Pasini Promotions (2011-01 – 2019-12)

Managed creative delivery across ecommerce, publishing, and campaign projects while overseeing junior creatives and maintaining multi-channel brand consistency.

• Leading website and ecommerce design projects
• Acting as brand guardian across multiple territories
• Delivering integrated digital and print campaigns
• Managing creative workflows and production schedules
• Mentoring junior designers and supporting team development
• Producing digital advertising, editorial, and marketing assets

Art Editor (formerly Graphic Designer) at Aceville Publications (2005-01 – 2011-12)

Led editorial design and publication rebrands across multiple magazine titles within a fast-paced publishing environment.

• Magazine layout and editorial design
• Brand refresh and redesign projects
• Managing junior design workflows
• Print production and artwork preparation
• Maintaining consistency across publication portfolios
• Working to strict editorial and print deadlines

Production Manager (formerly Production Assistant) at Hemming Information Services (2003-01 – 2005-12)

Managed advertisement production, print workflows, and quality control within a busy publishing environment while supporting publication delivery and supervising junior production staff.

GCSE – The London Nautical School (1994-01 – 1999-12)

Advanced GNVQ in Information Technology – Colchester Institute (1999-01 – 2001-12)