David McGinn

Product designer with a broad range of experience across enterprise software, physical products, and interaction design. For the last two years focused entirely on AI — designing the experience layer between users and AI systems, building AI-native workflows, design patterns, and tools from the ground up.

AI Product Designer - AIIO.DESIGN - Harrogate, North Yorkshire, UK

(2024-09)

Product designer with a broad range of experience across enterprise software, physical products, and interaction design. For the last two years I've been focused entirely on AI — designing the experience layer between users and AI systems, building AI-native workflows, design patterns, and tools from the ground up.

Career Development - AI Research & Practice - Independent - Harrogate, North Yorkshire, UK

(2023-10 - 2024-08)

Used this period to pivot into AI product design — researching emerging AI tools, building the aiio.design concept, and developing the Agentic Design System and AI pattern library.

Principal UX Designer - ANAPLAN LTD - The Bonding Warehouse, York, North Yorkshire

(2019-06 - 2023-09)

As Senior UX Designer, I led the design of MS Excel and PPT integrations and Google Sheets add-ons, transitioning to Principal UX Designer. Managed UX across three Agile teams, driving improvements to Anaplan's core platform. Supported UX researchers and conducted usability testing for data-informed design proposals.

Collaborated with product managers, developers, and the UX team to deliver user-centered features. Created intuitive interfaces that simplified workflows and data modeling. Provided UX support and mentorship to team members and advocated for UX best practices.

• Original member of the Acrylic Design Systems team migrating dojo.css to the new Storybook React.js library
• Maintained the Figma UI design kit, defining patterns and responsive layouts
• Documented Storybook components, covering design variants and usage guidelines
• Guided sprint teams migrating to the new system towards 100% consistency
• Achieved WCAG 2.1 AA/AAA compliance and strengthened VPAT reporting
• Registered US Patent 11,163,946 B2 for accessibility content display
• Led the cross-geo UX pod for various projects
• Ran design critiques and resolved navigation issues
• Created new personas and user journey maps to improve Cloudworks and planning experiences
• Maintained the platform sitemap as a live UX vision tool for the team and Product Managers
• Led the Autonomous Enterprise demo project, collaborating with various teams for an animated demo at Anaplan's annual conference presented by the CDO Ana Punzik
• Supported Design Ops, mentored designers, and shared UX knowledge
• Assessed design tools, contributed to UI design, and integrated UX workflows
• UX designers are embedded in Sprint teams for feature delivery
• Collaborated with product owners, developers, content writers and QA through planning, stand-ups, and retrospectives
• Understood UX impact from customer interviews and provided user feedback
• Analyzed insights from user research, wrote user stories, created wireframes, and led design reviews
• Tested prototypes with users and led research sessions for concept evaluation
• Created the UX product roadmap with PMs, wrote Epics and Jira tickets, and refined stories for technical evaluation aligning user and business requirements
• Managed UX expectations within agreed timeframes
• Ensured Design System components were implemented and raised new design pattern proposals
• Led design QA sessions to ensure production quality and tracked bugs until release
• Final UX Design sign-off on all features

Senior UX Designer - ANAPLAN LTD - The Bonding Warehouse, York, North Yorkshire

(2015-02 - 2019-06)

UX Designer - CERTINIA (FORMERLY FINANCIAL FORCE) - Harrogate

(2013-01 - 2014-12)

Certinia specializes in cloud-based applications on Salesforce.com, offering accounting and billing products. I focused on UI and visual design for FinancialForce, ensuring consistency across teams. I developed design solutions from user insights, created wireframes, and prototypes. We conducted usability studies to validate assumptions and introduced UX Design Sprints to enhance engagement, collaborating closely with the team.

Freelance Design Consultant - TRANSEUNT DESIGN STUDIO

(2012-06 - 2012-12)

Senior Product Designer, CX Design team - NCR FSD LTD - Discovery Centre, Dundee

(2002-06 - 2012-05)

Led design of NCR's M-Series SelfServ ATM range from concept to production, generating significant revenue.

• Defined a scalable design language ensuring brand consistency across hardware and UIs
• Conducted field research for FINO Bank, Mumbai, developing a UI prototype for low-literacy users
• Created rapid prototypes tested against ADA standards for inclusive design
• Designed ATM interfaces for customers and staff, reducing field engineer callouts
• Delivered dashboards for ATM analytics, defining navigation and UI components
• Produced CAD surfaces and managed external model makers
• Collaborated with R&D on biometrics and contactless payments for Gen X concept NCR's Executive Centre, New York
• Coordinated with IDEO for BBVA Bank's multi-function ATM concept
• Led projects for students at Dundee University, mentoring design skills

Snr Industrial Design Specialist, Industrial Design & Human Factors group - XEROX EUROPE - Welwyn Garden City

(1996-03 - 2002-05)

I defined and implemented the look and feel for hardware and software guidelines for Xerox products. The team included designers, ergonomists, HCI specialists, and graphic designers. Contributed to design strategy, product evolution, user interface design, and guidelines, collaborating with engineering teams.

• Built UI prototypes for touchscreen testing, digital prototyping, taskflows, and user testing
• Coordinated a 12-week design project at Hatfield University, mentoring students through the design process

Product Designer - LA PRODUCT DESIGN CONSULTANTS - Berkhamsted, Hertfordshire

(1993-06 - 1996-03)

Designed products from concept to production, including industrial design, branding, and interaction design for medical and navigation systems.

BA [Hons] - Design for Industry - University of Northumbria (1988-09 - 1992-06)

Foundation Course - Art & Design - The Northern School of Art, Middlesbrough (1987-09 - 1988-06)

Placement - Lane Design, Klagenfurt, Austria (1991-06 - 1991-08)

Placement - Marconi Vision Systems, Stanmore, London (1990-05 - 1990-07)