Davinder Madaher

Creative and commercially driven Textile & Surface Leader with over 30 years' specialist experience in homeware and soft furnishings. Expert in developing original hand-painted and digital all-over prints, placement designs, repeats, colourways, and embroideries for bedding, cushions, curtains, and related products. Experienced design leader with proven track record of managing and mentoring creative teams, driving commercial product development, managing supplier relationships, and working closely with buying and product teams to deliver commercially successful ranges.

Proficient in Adobe Suite for Textile design, development, and creation. Proven success delivering trend-led, high-selling collections for major UK retailers including Sainsbury's, Next, Asda (George), Wilko, JD Williams, and Very. Strong expertise in trend research, supplier management (India, Bangladesh, China, Turkey), and collaborating with buying teams to meet critical paths and maximise commercial performance.

Proficient in Adobe Photoshop and Illustrator.

Freelance Print Designer - Kettlewell Colours

(2024-07)

Consultant for the brand to design new Prints for the Collection.

• Trend, Colour, Fabric research for New Collections.
• Putting designs into Repeat and Ensure colourways are correct with Suppliers.
• Design by hand as well as use Adobe Suite for Design work.

Print Design Manager (Maternity Cover) - Edinburgh Woollen Mill

(2024-07 - 2025-07)

• Managing and mentoring three print designers across multiple collections (Honour Milburn, Country Rose, Isle).
• Working closely with suppliers in India and Bangladesh, review strike-offs, and manage amendments to meet tight deadlines.
• Work closely with buying teams to align designs with commercial strategy.
• Conduct Trend, Colour, and Fabric research; attend trade shows and perform competitive shopping.

Freelance Print Designer – Homeware - Freelance

(2018-02 - 2025)

Designed original hand-painted designs, woven, all-over prints, placement prints, and embroideries for brands including Belgrave Décor, Pondon Home, Sabichi, JD Williams, Matalan, Very Group.

• Designed Woven and Printed products for ranges.
• Developed and presented Trend research and design concepts tailored to client briefs and business goals. Woking with upholstery fabrics.
• Liaised with clients and suppliers (including factory visits to Dhaka) on sampling and production.
• Trend research for New Seasons visiting Trade Fairs. Researched Product, Colour & Pattern

Freelance Print Designer - Wilko

(2019-03 - 2019-08)

• Created prints and recolours for outdoor products and bedding ranges using CAD.
• Produced seasonal trend boards to support product development and commercial needs.
• Worked with Design Manager on ranges for Collections. Identified key products.

Senior Print Designer, Homeware - Sainsbury's

(2012-01 - 2018-01)

• Designed prints and embroideries for Kitchen, bedding, cushions, outdoor, and homeware ranges across multiple substrates (fabric, wood, glass, ceramics).
• Travel to Turkey to work with suppliers on print, woven design for sampling.
• Led seasonal Trend research (catwalk, colour, fabric) and presented boards to buyers and management.
• Managed design packs, briefed suppliers in India, China, and Turkey, and controlled print budget.
• Managed freelance and junior designer.

Print Consultant / Designer, Homeware - Very

(2009-08 - 2012-09)

• Designed prints and embroideries for cushions, bedding, dinnerware, and accessories.
• Collaborated with buying and merchandising teams on collections and critical paths.
• Worked on Trends for new Collections.

Print Consultant / Designer, Homeware - Next

(2007-01 - 2009-08)

• Designed prints for outdoor, bedding, cushions, and curtains.
• Researched and presented trend packs for print, colour, and fabric; attended international trade shows.

Senior Print Designer George at Asda - Asda

(2004-11 - 2006-12)

Set up and managed a new print team for Ladieswear, delivering graphics, prints, and embroideries for UK and export markets. Managed two junior designers working across various brands.

• Worked with Senior and Director level teams.
• Inspirational travel to Europe and USA to source new Trends for Collections.

Print Designer - Spoogie (New York) & Tom Cody Design (New York) - New York

(2001 - 2004)

Designed prints and graphics for womenswear, childrenswear, and major clients including Victoria's Secret, Gap, DKNY, and Tommy Hilfiger.

BA (Hons) - Fashion & Textile Design - University of Brighton (1988 - 1992)

Foundation Certificate - Art - Winchester School of Art (1988)