Dayna Bakhat

A passionate, organised individual, experienced in planning and delivering high-performing marketing campaigns. I am detail-oriented and learn new tasks quickly, with an enthusiasm to gain knowledge. I’ve worked closely with design and strategy teams which has been invaluable to gaining new insights on brand playbooks and consumer psychology.

Copywriter - GoDaddy

(2026-05)

• Be a crucial contributor to campaign concepts and creative strategy from idea through to execution.
• Present concepts to the Global Copy Director and CEO.
• Write engaging copy across email, social, web and paid media.
• Develop brand and product messaging that connects with target audiences.
• Construct brand guideline docs for official partners, working closely with the Talent team.
• Collaborate with creative and marketing teams to deliver integrated campaigns.

Senior Copywriter - DEPT®

(2022-09 - 2026-04)

• Created written work that effectively communicated marketing concepts.
• Worked closely with design and strategy teams to create compelling campaigns that meet the client’s approved playbooks.
• Created and distributed monthly newsletters for multiple brands with informative content, as well as long-form and short-form copy.
• Performed A/B testing variations for email copy.
• Crafted UX and UI text in CTA buttons and tooltip messaging.
• Presented creative copy and design work in a pitch format to internal and external audiences.
• Proofread and edited copy produced by the team to ensure message clarity, flow and grammar, ensuring it meets legal requirements.

Managing Director - Paws on the Bay

(2020-10)

• Directed the development and execution of all the company's business, sales and marketing strategies. Including across all social media platforms, which enhanced IT skills and media creation.
• Ensured operations stayed cost-effective and profitable, making changes when improvements were needed. This included handling invoices and partnerships with other industries, such as Fetch It and Husse.
• Designed, created and implemented comprehensive business plans to facilitate the achievement of increased profits.
• Sole creator of our website, Facebook and Instagram pages, and continue to monitor with fast, efficient replies.
• Implemented strict quality standards for consistent company representation across multiple channels. This has allowed us to become one of the most sought after Dog Walking Companies in the area, and the ability to expand if desired.
• Closely monitored company finances, regularly reviewing budgets to succeed against spending targets.

AI Freelance Tutor - Mindrift/Toloka

(2024-01 - 2024-10)

• Advance the field of artificial intelligence through collaborative Generative AI projects as a technical writing expert.
• Dive into a variety of tasks ranging from creating training prompts for AI models, to refining AI responses for better relevance.
• Develop complex question-answer pairs and create scoring criteria (rubrics) to evaluate and grade the quality of responses.
• Generate prompts that challenge the AI and are likely to produce incorrect responses.
• Define comprehensive scoring criteria for evaluating the correctness of the AI's answers.

Bachelor of Arts - English Literature - Lancaster University

Dallam Sixth Form, Milnthorpe

Dallam School, Milnthorpe