Dean Lazell

I am a highly motivated and results-driven Sales Professional with a proven track record of delivering strong performance across fast-paced, customer-focused environments. With experience in both field and showroom sales, I excel in building rapport, understanding customer needs, and presenting tailored solutions that create value and drive revenue. I combine confident communication with a consultative selling style, ensuring every customer receives a positive, memorable experience.

Known for exceeding targets, managing pipelines effectively, and maintaining exceptional product knowledge, I thrive in roles where ambition, resilience, and professionalism are key to success. Adaptable, organised, and proactive, I bring a strong work ethic and a commitment to continuous improvement. I am now seeking a new opportunity where I can contribute to a high-performing team, support business growth, and further develop my skills within a dynamic sales environment.

Self-Employed - Sales - First Home Improvements - Southend

(2022-10)

• Engaged with customers professionally, both in person and over the phone, to understand their needs and recommend suitable products and services.
• Delivered persuasive, customer-focused sales presentations and demonstrations.
• Managed the full sales process from initial enquiry through to close, ensuring a seamless customer journey.
• Followed up on leads, appointments, and enquiries to maximise conversion opportunities.
• Ensured sales activity complied with company policies, regulatory requirements, and responsible selling standards.
• Prepared accurate quotes, completed sales documentation, and ensured all information was recorded correctly.
• Worked closely with colleagues across operations and customer service to ensure smooth processing of customer orders.
• Contributed to showroom presentation, ensuring high standards of cleanliness and visual display.

Senior Area Manager - Morses Club (Previously Shopacheck Financial Services)

(1999 - 2021)

• Managed and supported a network of Area Managers, Agents, and Customer Service teams to achieve business targets and maintain high operational standards.
• Ensured all operations complied with FCA regulations, company policies, and responsible lending practices.
• Analysed regional performance data to identify opportunities for growth, efficiency, and customer service improvement.

Sales Representative - Walkers Crisps

(1992 - 1995)

DJ - Self-Employed - Canary Islands

(1995 - 1999)

GCSE - Highams Park Senior High School