General Manager at Bodyism Global Ltd (2023-01 – Present)
- Directed brand and operational strategy for global wellness company
- Managed annual audits, P&L and compliance processes
- Led end-to-end partnerships across hospitality, fashion and corporate wellness sectors, expanding brand reach globally
- Oversaw operations, creative direction, brand storytelling and digital marketing campaigns for supplements, physical sites and partnerships across EMEA, UAE and LATAM
- Drove the end to end creative and commercial development of global brand partnerships overseeing contract negotiations, creative RFP pitch and creds deck strategy, stakeholder engagement and on-site collaboration with architects and developers to ensure seamless execution and brand alignment
- Led multidisciplinary creative teams including photographers, designers, editors and digital specialists, drawing on my background in the performing arts to foster collaborative storytelling across brand campaigns and partnerships
- Identified, built and managed influencer and ambassador relationships
- Oversaw conception, production and management of all brand events and activations
- Implemented operational systems, staff training and service excellence strategies across multiple sites and countries
- Championed culture and morale through change; maintained brand stability and growth through a major restructuring phase
- Recognised for resilience and leadership whilst working during personal cancer treatment
Head of Brand & Operations at Bodyism Global Ltd (2020-01 – 2023-12)
- Directed brand and operational strategy for global wellness company
- Managed annual audits, P&L and compliance processes
- Led end-to-end partnerships across hospitality, fashion and corporate wellness sectors, expanding brand reach globally
- Oversaw operations, creative direction, brand storytelling and digital marketing campaigns for supplements, physical sites and partnerships across EMEA, UAE and LATAM
- Drove the end to end creative and commercial development of global brand partnerships overseeing contract negotiations, creative RFP pitch and creds deck strategy, stakeholder engagement and on-site collaboration with architects and developers to ensure seamless execution and brand alignment
- Led multidisciplinary creative teams including photographers, designers, editors and digital specialists, drawing on my background in the performing arts to foster collaborative storytelling across brand campaigns and partnerships
- Identified, built and managed influencer and ambassador relationships
- Oversaw conception, production and management of all brand events and activations
- Implemented operational systems, staff training and service excellence strategies across multiple sites and countries
- Championed culture and morale through change; maintained brand stability and growth through a major restructuring phase
- Recognised for resilience and leadership whilst working during personal cancer treatment
Manager; Notting Hill Members Club at Bodyism (2018-01 – 2020-12)
- Led Bodyism's flagship private members' club, increasing member utilisation by 84%, significantly boosting revenue and engagement
- Led luxury wellness sites and partnerships within leading hotels, residences and corporate spaces, working as on-site manager
- Oversaw spatial design, retail integrations and consumer experience across all sites
- Launched Bodyism's first residential partnerships, supporting fit-out and design and ongoing management, delivering elevated experiences for UHNW clients
- Drove business development and client engagement, enhancing brand presence across key global markets
- Directed full delivery of a fire refurbishment project, acting as key liaison with insurers and overseeing all project management activities
- Designed and launched award-winning fitness concepts, recognised by Tatler Gym Awards
Manager; Holland Park Villas & Burlington Gate at Bodyism (2017-01 – 2018-12) Manager; Capri Palace at Bodyism (2017-01 – 2017-12)
Studio & Operations Manager & Master Trainer at Gymbox (2012-01 – 2016-12)
- Developed and delivered training for multiple fitness concepts
- Supported on photoshoots and concept creatives
- Managed daily operations of a 2,000-member fitness facility while developing and delivering innovative concepts and training programmes
- Oversaw 400+ monthly classes, ensuring quality, efficiency, and budget alignment
- Supported GM and directors with a site refurbishment project and installation
- Managed team onboarding including H&S training and compliance
- Elevated training standards and designed signature masterclasses for trainers across the Gymbox network
Trainer at Tracy Anderson Method (2014-01 – 2016-12)
Delivered bespoke training to high-profile and celebrity clients in London, New York The Hamptons and Los Angeles, refining expertise in luxury wellness and client experience.
