Freelance Digital Creative - Freelance - London
(2024-12 - 2025-08)
Commenced side projects in writing to further develop skillset in copywriting. Pursuing ongoing professional development in digital marketing, social media and IT. Commenced online IT training to strengthen digital and technical skills relevant to marketing operations.
- Delivered paid freelance projects for clients across digital design, photography and CV creation.
Digital Content Lead - Country Road - Melbourne, Australia
(2022-07 - 2024-12)
An iconic Australian Fashion and lifestyle brand
- Led the launch of the Country Road mobile app, driving 30% of AU online sales, highlighting its critical role in the company's performance and engagement.
- Implemented the design and execution of an innovative content strategy resulting significant growth in the app's user base.
- Managed the development and launch of the 50 Years Hub, a key milestone project celebrating the brands legacy and further strengthening customer loyalty.
- Produced high-performing SEO stories that strengthened content performance, boosted search visibility on Google and accelerated revenue growth.
- Conducted a comprehensive audit of product personalisation (embroidery and embossing) to identify and improve errors and ensuring 100% accuracy of product detail across the website maintaining an up-to-date e-commerce presence for improved customer experience.
Social Media Coordinator - My Silicon Dreams - Remote, Australia and Germany
(2021-08 - 2022-08)
Family run Business in Organic and Vegan Skincare and Cosmetics
- Drove the launch of a transformative project, introducing innovative social media content strategies that boosted brand visibility, engagement, and overall performance.
- Led the recruitment and onboarding of influencers, building strategic partnerships that aligned with brand objectives and amplified reach.
- Executed impactful influencer campaigns to expand brand reach and strengthen customer engagement.
- Implemented refined strategies to optimise content calendar, ensuring timely and impactful content delivery.
Customer Service Representative - LOVISA - Geelong, Australia
(2021-06 - 2022-07)
Global fast-fashion jewellery and accessories retailer
- Led a cross-store team in the absence of my manager, maintaining operational efficiency and achieving business goals across multiple locations.
- Consistently exceeded KPI targets, demonstrating a strong track record of performance and results-driven leadership.
