Debora Fitton

A confident, approachable and competent person who can communicate at all levels. Able to build networks and relationships and to adapt to new situations and challenges. A positive, creative and structured individual with strong organisational skills whether working within a team or independently. A highly experienced business and sales professional who has worked in a variety of organisations and industries who possesses a dedication to quality and care in all undertakings.

Customer Relationship Manager - Barchester Healthcare - Hampshire

(2024-07 - 2026-07)

Customer Relationship Manager for a luxury care home based in Hampshire. Responsible for the sales, marketing and resident admissions for the home. Guiding residents and their families through the process of selecting the home as a residence of choice. Ensuring that the admission is managed in a caring and professional manner from initial enquiry to becoming a resident.

• Promotion of Barchester's luxury homes through social media, press releases, website updates, local community engagement
• Organising and supporting both external and internal events, activities and Open days
• Establishing strong relationships with the team within the home
• Networking with outside organisations, companies, local authorities, hospitals and community groups
• Supporting other homes within the region with VIP launches, external promotion and marketing initiatives

Events and Hosting Staff - Beaulieu Enterprises - Hampshire

(2023-07 - 2024-07)

Working across all three sites of the Beaulieu country estate, hosting and events at The National Motor Museum/Palace House & Abbey, Buckler's Hard Village and Buckler's Hard Yacht Harbour. This role reintroduced to the work place following Covid and Long Covid (resulting in 8 months off work). Physically fit and with no deficits fully able to complete any task.

Senior Manager - Autism Hampshire - Hampshire

(2021-06 - 2023-01)

Senior Manager reporting to the CEO, Chairman of the Board of Trustees & Interim CEO. Accountable for the Information, Advise and Guidance Service, External and Internal Training and Consultancy Team, Specialist Mentoring Service Team and Employment Project. A charity who delivers specialist services to families, children, adults, students, professionals, clinicians and carers pre, during and post diagnosis.

• Working closely with commissioners throughout the county including areas of Surrey and Dorset to deliver contracted services, corporate organisations and other charities
• Supporting promotional events, fundraising, marketing and social media campaigns
• Undergoing a re-structure both departmentally and as an organisation with key responsibility to the success of teams in both strategy and delivery of services
• Monthly and quarterly reporting to the Board, Commissioners and internal teams
• Budgeting and management account allocation
• Service user feedback, productivity reporting and presentations to external authorities, organisations and other charities
• Working in partnership with external providers including other charities to ensure that we meet the needs of communities and individuals alike

Customer Relations Manager - Care UK - Hampshire

(2020-01 - 2021-12)

Customer Relations Manager for a luxury care home based in Hampshire. Responsible for the sales and marketing of the residence, establishing and maintaining strong relationships with stakeholders including local authorities, private hospitals, local hospitals, GP practices and Private clinics.

• Presentations both face to face and virtual to a varied audience both internal and external
• Ensuring excellent communication both verbal and written to all departments within the home location and to regional and head office
• Co-ordinating and management of events both external and internal to enhance brand awareness within the sector

Home Admissions (CRM) - Cinnamon Care Collection - Hampshire

(2018-01 - 2020-12)

Home Admissions (CRM) for a luxury care home based in Hampshire. Accountable for the sales and marketing revenue and resident admissions for the home. Guiding residents and their families through the process of selecting the home as a residence of choice. Ensuring that the admission is managed in a caring and professional manner from initial enquiry to becoming a resident.

• Promotion of the Cinnamon Care Collection of luxury homes to the local community
• Organising and supporting both external and internal events
• Managing the budget for advertising, activities and Open days
• Establishing strong relationships with the team within the home
• Regional and group support and networking with outside organisations, companies, local authorities, hospitals and community groups

Exhibition, Show Sales and Events - Freelance

(2015-01 - 2018-12)

Working within the pet industry covering events such as Crufts and other major venues and outdoor shows.

• Key responsibilities included promotions, marketing and sales of products, services, training and equipment to both trade and retail customers
• Preparation of press releases, website and social media management
• Negotiating sponsorship agreements
• Fundraising and increasing product and brand awareness

Sabbatical - Toured France, Spain and Italy - Personal - Europe

(2012-01 - 2014-12)

In our motorhome, my husband and I together with our dogs toured Europe extensively. It was a long term plan to take the time out of our careers to do so.

Director and CQC Registered Manager - Trans-Medical Ambulance Service - Hampshire

(2002-01 - 2012-12)

Director and CQC Registered Manager of the family business established in 1989. A private ambulance service based in Hampshire working with Private and NHS Trust hospitals, clinics, medical establishments, patients and clients across the Southern Region and Nationally.

• Transfer of patients within the UK as well as providing repatriation services to and from abroad
• Sectioned patients and organ transfers for all levels of patient and client care
• Supply, installation and maintenance of medical equipment for private clients including qualified staff
• Attending sporting events and corporate functions as on site first aiders and emergency ambulance support
• Leading this business required exceptional levels of discretion, empathy, punctuality and organisation given the nature of the services provided

Management and Sales Roles - Multiple Companies

(1987-01 - 2002-12)

Director, Senior Manager, Public Relations, Marketing and Sales roles held within the following companies: Watermark Event Management Ltd, Ocular Sciences Ltd, Southern Newspapers Plc, Booker Plc, Yellow Pages Limited.

• Southern Newspapers Plc - Special Publications Manager and Regional Canvassing Manager
• Booker Plc - Call Centre Manager
• Yellow Pages Limited - Area Telephone Sales Manager and Telemarketing Manager, Representative roles within Lead Generation, Telemarketing, Telephone and Field Sales
• Experience gained in these roles developed understanding of business operations and sales strategies
• Consistently achieved high levels of performance as an individual sales person and as the leader of a team both regionally and nationally

BTEC Diploma - Bournemouth College (1985 - 1985)

O Levels - Wentworth Milton Mount School (1983 - 1983)