Delan Moodley

Results-driven and highly adaptable Technical Sales Professional and Entrepreneur with over 17 years of success in B2B account management, business ownership, cross-border logistics, and business development across the heavy machinery, earthmoving, and industrial manufacturing sectors. Proven track record of managing high-value portfolios up to R20 million, expanding market share, and consistently accelerating year-on-year revenue growth. Adept at translating complex product specifications into client-centric solutions to foster long-term partnerships and maximise customer retention.

On-the-Road Parts Sales Representative at Bell Equipment Sales SA (2024-10 – 2026-07)

• Field Sales & Territory Management: Managed a prominent regional on-the-road sales territory, consistently travelling to client sites to identify spare parts needs for heavy earthmoving and industrial machinery.
• Revenue Generation: Achieved and exceeded monthly parts sales targets by effectively pitching replacement components, maintenance kits, and specialised breakdown solutions to earthmoving and construction companies.
• Client Relationship Building: Expanded and nurtured a robust pipeline of B2B accounts, lowering downtime for fleet operators through prompt parts delivery and technical product support.
• Cross-Functional Collaboration: Liaised closely with central warehousing, logistics, and field service technician teams to ensure immediate product availability and swift fulfilment of order lists.

Founder & Business Owner at Welders Workshop (2023-09 – 2024-10)

• Entrepreneurial Leadership: Launched and operated a specialised independent startup focusing on the sourcing, B2B sales, and distribution of premium industrial equipment.
• Business Development & Strategy: Drove end-to-end operations including market research, lead generation, cold calling, sales pipeline management, and contract negotiation.
• Financial & Inventory Management: Oversaw startup budget allocation, pricing strategies, and client accounting procedures using dedicated financial toolsets.
• Customer Relationship Management: Built an agile client database from the ground up, delivering personalised industrial equipment solutions that prioritised high customer satisfaction.

Sales Executive & External Sales Representative at Abicor Binzel SA (PTY) Ltd (2018-01 – 2023-09)

• Team Leadership & Mentorship: Supervised, coached, and directed a team of 4 sales representatives and 8 operational staff members to consistently hit strategic KPIs.
• Portfolio & Revenue Growth: Directed a high-performing product portfolio that delivered an annual turnover of R20 million, sustaining R1.2 million to R1.5 million in predictable monthly sales.
• Market Share Expansion: Grew annual operational turnover by 3% to 5% year-on-year through targeted email campaigns, product demonstrations, and distributor training events.
• CRM & Logistics Visualisation: Maintained a structured digital database of over 100 active accounts using Salesforce CRM, while simultaneously delegating complex domestic and cross-border shipping logistics.

Internal Sales Representative & Sales Coordinator at Abicor Binzel SA (PTY) Ltd (2010-01 – 2018-01)

• Order Processing & Data Capturing: Managed end-to-end data capturing, internal quotes, order processing, and customer billing accounts utilising MS Excel and accounting systems.
• Inventory Control & Scheduling: Monitored warehouse inventory benchmarks to secure stock availability, coordinating with third-party logistics (3PL) partners to streamline delivery fulfilment.
• Customer Retention: Successfully resolved product complaints and technical questions, dramatically improving client satisfaction scores through deep industry product knowledge.

Warehouse Assistant Manager at Abicor Binzel SA (PTY) Ltd (2003-03 – 2010-01)

• Spearheaded daily stock controller responsibilities, managing picker logs, cycle counts, and structural inventory layout modifications to optimise warehouse operational efficiency.

Bachelor of Business Administration in Supply Chain Management – IMM Graduate School

Professional Certificate in Google Project Management – Coursera (2024-01)

Certificate in Export Management (Distinction in Export Administration) – IMM Graduate School (2021-12)