Dharan Sampalli

Business graduate with hands-on experience in digital marketing, social media management, content creation and business development. Experienced in planning and executing marketing campaigns, managing online business profiles, analysing marketing performance and coordinating with internal and external stakeholders. Recently marketed a boutique hotel, developing digital marketing strategies, managing online travel platforms and building corporate partnerships.

Highly organised, creative and proactive, with strong communication skills and the ability to manage multiple projects simultaneously.

Marketing Lead - SkyView Boutique Hotel

(2024-01)

• Developed and executed digital marketing strategies to increase hotel visibility and occupancy.
• Managed the hotel's Google Business Profile, improving online presence and customer engagement.
• Created social media content across multiple platforms to strengthen brand awareness.
• Produced promotional materials, marketing content and digital campaigns.
• Managed OTA listings including Booking.com, Agoda, Expedia and MakeMyTrip to maximise online exposure.
• Analysed campaign performance and booking data to optimise marketing spend and improve ROI.
• Coordinated suppliers for marketing materials and promotional activities.

Freelance - Rise Up Digital

• Planned and delivered digital marketing campaigns using SEO, content marketing and social media.
• Produced engaging content tailored for different audiences and platforms.
• Monitored campaign performance using analytics tools and generated improvement recommendations.
• Conducted competitor and market research to identify marketing opportunities.
• Assisted with email marketing campaigns and customer engagement initiatives.

MSc - Entrepreneurship & Innovation Management - Bournemouth University (2023-01 - 2024-12)

BA (Hons) - Business & Management - Bournemouth University (2016-01 - 2020-12)