Diana Vasii

B2B marketing and events professional with hands-on experience delivering international exhibitions, websites, content and email campaigns for two industrial manufacturers. Delivered seven European trade shows with individual budgets of up to €80,000, working across suppliers, freight, engineering and commercial teams as the sole marketing function on each account. Built a company website generating 1,000+ organic views in its first month, and email campaigns achieving 28–45% open rates.

MSc International Marketing Management (Distinction). Fluent in English, Italian and Romanian. UK Settled Status – available immediately.

B2B Marketing and Commercial Executive at Esametal & Cryotrucks (2024-06 – 2026-06)

Served as the sole marketing professional across two related businesses, planning day-to-day activity and reporting directly to the CEO. Industrial metal fabrication and cryogenic transport technology companies.

• Planned and delivered seven international trade shows across Europe (IAA Transportation, PLAST Milan, K Düsseldorf, Macfrut), managing individual exhibition budgets of up to €80,000.
• Managed stand contractors, printers and freight partners across several countries, approving materials and coordinating customs documentation and transport of industrial equipment.
• Built and launched a company website generating 1,000+ organic page views in its first month; wrote ongoing product and news content across both businesses.
• Delivered B2B email campaigns for international audiences achieving open rates of 28–45%.
• Processed B2B orders worth up to €100,000 through eSolver ERP, relaying technical requirements between customers, engineering and production.
• Maintained customer, product and inventory records; supported ISO certification renewal documentation.

Marketing Consultant (Freelance) at Self-employed (2022-09 – 2025-05)

Freelance marketing consultant working with wellness, e-commerce and service-sector clients.

• Built and improved client websites in WordPress and Wix, covering navigation, content and enquiry capture.
• Set up email campaigns and automations in HubSpot and Mailchimp; managed Meta advertising campaigns with monthly budgets of £200–£1,000.
• Reviewed customer journeys and content with business owners, then recommended and implemented practical improvements.

HQ Distribution Assistant at Warren James Jewellers (2017-05 – 2022-05)

• Coordinated stock allocation and product launches across 200+ UK branches, maintaining records for approximately 3,000 SKUs.
• Inspected gold, silver and diamond jewellery for quality and accuracy; investigated discrepancies and liaised with retail branches and head office.
• Checked product and inventory information ahead of dispatch and resolved stock queries with branches, suppliers and internal colleagues.

B2B Administrative Support at Morelato Ebanisteria and Riello (2014-01 – 2016-12)

B2B administrative support in Italian manufacturing.

MSc in International Marketing Management – Manchester Metropolitan University (2022-01 – 2023-12)

BA (Hons) in Marketing Management – Manchester Metropolitan University (2018-01 – 2022-12)