Marketing Automation Manager at Xplor Technologies (2025-02 – Present)
Marketing Automation Specialist at Erlang Solutions (2023-04 – 2025-02)
- Pardot & Salesforce Wizard: Delivered end-to-end automation solutions, driving a 15–20% uplift in pipeline conversion via lead scoring and hot lead alerts.
- Strategic Implementation: Designed advanced nurturing and segmentation strategies using Engagement Studio to improve personalization and data hygiene.
- Insights: Delivered actionable performance insights using campaign analytics and HockeyStack attribution reporting.
- Stakeholder Alignment: Spearheaded cross-functional workshops with marketing and sales leadership to define automation requirements, improving data quality and streamlining the sales handoff.
- Design & Architecture: Implemented advanced automation workflows to create seamless customer journeys and enhance lifecycle marketing strategies.
- Engagement Studio Management: Managed targeted nurturing and retargeting campaigns, boosting engagement and reducing customer churn by 15%.
- E-mail campaigns: Designed, developed, and executed end-to-end email marketing campaigns.
- Data Analysis and Reporting: Analyzed Salesforce lead, account, and opportunity reports to deliver actionable insights to stakeholders and sales teams.
- Salesforce and Pardot Integration: Optimized the Salesforce–Pardot connector to improve lead synchronization and marketing-to-sales alignment.
- Lead Generation Improvement: Enhanced inbound lead quality and volume, contributing to revenue growth and a 20% increase in marketing ROI.
- Reporting and Insights: Conduct weekly lead report analysis to track performance and optimize strategies.
Junior Digital Marketing Executive at Erlang Solutions (2021-01 – 2023-04)
- Salesforce and Pardot Integration: Optimized the Salesforce–Pardot connector to improve lead synchronization and marketing-to-sales alignment.
- Lead Generation Improvement: Enhanced inbound lead quality and volume, contributing to revenue growth and a 20% increase in marketing ROI.
- Reporting and Insights: Conduct weekly lead report analysis to track performance and optimize strategies.
