Divya Chowdary T

Results-driven and detail-oriented CRM professional with over 5 years of experience in customer relationship management, multi-channel campaign execution, and digital marketing. Proven expertise in leveraging CRM platforms (CleverTap, WebEngage, Mapp Engage) to design and implement customer journeys, improve engagement, and drive retention. Adept at analyzing customer data, creating targeted segments, and delivering personalized campaigns to enhance customer experiences.

Strong leadership, organizational, and analytical skills, combined with an MBA in Digital Marketing, makes me a valuable asset for driving CRM strategies and achieving business growth.

Shift Lead – Customer Services - ASDA - Hemel Hampstead

(2023-01)

• Lead a team to deliver exceptional customer service, ensuring a seamless shopping experience for ASDA customers.
• Oversee closing checks and operational processes to maintain store efficiency and customer satisfaction.
• Act as a point of contact for customer inquiries, resolving issues promptly to enhance loyalty and trust.

Senior Executive – Campaign Management - Apollo 24|7

(2020-01 - 2022-12)

• Designed and executed end-to-end multi-channel campaigns (SMS, Email, Push, In-App, Web Push) using CleverTap, WebEngage, and Mapp Engage.
• Created customer journeys from scratch, ensuring personalized and timely communication for improved engagement.
• Developed targeted customer segments based on behavioral and demographic data, increasing campaign effectiveness by 25%.
• Managed monthly campaign calendars, ensuring timely execution and delivery of 100+ campaigns per month.
• Analyzed campaign performance metrics and provided actionable insights to optimize future strategies.

Digital Marketing Executive - Proppick Solutions Pvt. Ltd.

(2018-01 - 2020-12)

• Spearheaded digital marketing initiatives, including SEO, SEM, PPC, and email marketing, to drive brand awareness and customer acquisition.
• Utilized Google Analytics to track and report on campaign performance, providing data-driven recommendations for improvement.
• Executed email and SMS marketing campaigns, resulting in a 15% increase in customer engagement.
• Collaborated with cross-functional teams to align marketing strategies with business objectives.

MBA - Digital Marketing - University of Hertfordshire (2023-01 - 2024-12)

Bachelor of Business Administration (BBA) - HR & Marketing - Koneru Lakshmaiah Business School (2015-01 - 2018-12)