Dominic Berry

A highly motivated and results-driven Senior Sales Manager with over ten years of experience directing sales, lettings, and operational growth within the property sector. Brings a proven track record of driving branch profitability, generating high-value new business, and leading teams to exceed performance targets. Recognised for expertise in end-to-end sales lifecycle management and high-end property appraisals, with a strong ability to deliver tailored client services and develop strategic market opportunities.

An effective communicator and decisive leader skilled at building lasting client relationships and implementing clear strategies to achieve company objectives.

Sales Manager at Hibbert Homes Estate Agents (2026-01 – Present)

Stepping into a senior Sales Manager role at the Hale branch, I operate under an expert model, taking full end-to-end ownership of branch operations and independently handling the entire sales process from start to finish. I deliver highly tailored personal services, including the discreet management and marketing of off-market and high-value residential listings.

• Conducting property valuations, managing client viewings, negotiating purchase offers, delivering structured feedback, and driving proactive new business generation

Sales Branch Manager at Hibbert Homes Estate Agents (2024-03 – 2025-12)

Responsible for overseeing overall branch operations, leading and mentoring the sales team, and running a profitable, well-organised office dedicated to providing an efficient, high-performance sales service.

• Managed, led, and mentored team members to boost individual performance and consistently achieve key branch targets
• Generated new business in a target-driven environment through proactive outreach, conducting market appraisals, negotiating complex offers, and building strong, long-term client relationships

Residential & Commercial Auction Valuer at Edward Mellor Estate Agents (2023-06 – 2024-02)

• Drove business expansion across both residential and commercial sectors in Greater Manchester by sourcing suitable properties for auction and carrying out accurate market appraisals
• Developed and implemented targeted sales strategies in a fast-paced environment, generating over £200,000 in income within the first six months
• Established and maintained strong working relationships with new and existing clients to maximize market penetration

Territory Manager at Reeds Rains Estate Agents (2021-02 – 2023-05)

• Developed and executed comprehensive sales and lettings strategies across North Manchester to significantly increase territory market share
• Managed the entire sales pipeline while actively researching innovative avenues and sourcing strategies for new property listings
• Fostered long-term client relationships and delivered tailored marketing solutions to maintain high customer satisfaction

Lettings Valuation Manager at Reeds Rains Estate Agents (2020-05 – 2021-01)

Oversee branch operations, team recruitment, and staff mentoring to deliver a professional and profitable lettings service to landlords and tenants.

• Successfully set a company record for the highest number of fully managed property listings achieved in a single year while expanding the overall management portfolio
• Consistently met and exceeded revenue targets in a highly competitive city-centre market

Sales Valuation Manager at Reeds Rains Estate Agents (2018-04 – 2021-04)

Directed daily operations and led a dedicated sales team to expand market share in Didsbury, successfully elevating the office rank from 6th position to a top 3 agency in the local area.

• Pitched sales and property solutions to prospective clients while implementing local promotional strategies, including sponsoring a local football team to elevate brand visibility
• Conducted valuations, negotiated deals, and mentored staff to achieve branch objectives

Sales & Lettings Negotiator at Reeds Rains Estate Agents (2016-02 – 2018-04)

Acted as the primary point of contact between buyers, sellers, landlords, and tenants, managing personal client portfolios and handling inbound property enquiries.

• Scheduled and conducted viewings, negotiated sales and rental offers, and successfully progressed sales through to legal completion while consistently exceeding monthly targets

BSc in Coach Education – Edge Hill University (2012 – 2015)

A-Levels in Physical Education (A), ICT (B) – Cheadle and Marple College (2010 – 2012)

GCSEs in 10 Grades A*–C (Including English & Mathematics) – Cheadle Hulme High School (2005 – 2010)