Donna Harman

Digital Adoption Manager with 20+ years' experience leading internal communications, digital workplace transformation, and learning & development initiatives across complex organisations. Combining corporate communications expertise with inclusive design to create high-impact engagement strategies that drive measurable behavioural change.

Freelance Digital Workplace & Neurodiversity Consultant - Bloom & Spark

(2025-05)

Deliver digital workplace, training, and neurodiversity support across a portfolio of clients.

• Deliver workplace training for corporate clients such as Metro Bank and DWP
• Provide digital content and web support for We:Purpose
• Support Microsoft 365 setup and internal processes for Changing Chances
• Design and deliver neurodiversity workshops and 1:1 coaching for individuals and organisations

Learning & Wellbeing Consultant - Wellbeing with Cari

(2024-09 - 2025-04)

Delivered workplace wellbeing and digital learning consultancy in a client-facing role.

• Conducted needs analysis using employee engagement data to identify gaps and support adoption of digital workplace initiatives
• Designed and tested digital course content and training materials, contributing to client-facing digital adoption strategies
• Supported stakeholder engagement and workshop delivery to enhance learning outcomes

Internal Communications Specialist - Jane Goodall Institute Global

(2020-11 - 2024-04)

Led global internal communications and digital workplace strategy across 25+ countries.

• Designed, implemented, and managed a global SharePoint intranet for 400+ global colleagues, improving collaboration and driving adoption of digital tools
• Developed intranet governance and best practice to support end-user adoption
• Led global digital transformation and M365 adoption training programmes for Teams and SharePoint, created user-friendly training materials and support guides to combat language barriers
• Led a global rebrand implementation, including asset management best practice
• Produced global employee communications, including newsletters, and externally facing annual reports to drive stakeholder engagement
• Implemented GDPR and digital safeguarding best practices across digital platforms

Colleague Communications Lead (Contract) - British Airways

(2019-05 - 2020-05)

Led global implementation of award-winning personalised digital workplace platform (Unily) for 50,000 employees.

• Delivered digital workplace transformation using Agile project methodology
• Developed user adoption strategy to drive engagement across the organisation
• Designed and delivered bespoke in-person training for 400+ staff
• Created targeted learning materials aligned to user feedback and learning preferences
• Supported ongoing optimisation through engagement analysis

Internal Communications (Contractor) - St George's NHS Foundation Trust and Islington Council

(2018-05 - 2019-05)

Delivered staff communications across both organisations.

Various Roles - Transport for London

(2006 - 2018)

Held three roles across communications, learning & development, and behaviour change. Received internal awards for outstanding project delivery and shortlisted for the 'We Are The City Rising Stars' Top 100 Women (2017).

• Behaviour Change Manager - Led STARS travel programme and digital accreditation platform and delivered behaviour change campaigns at scale
• Communications Officer - Delivered internal campaigns and corporate events
• Learning & Development Advisor - Supported apprentices and graduates

Learning & Development entry roles - UK Passport Office and National Air Traffic Control

(2004 - 2006)

BA (Hons) - Business & Marketing - Southampton Solent University (2001 - 2004)