Donna Harman
Digital Adoption Manager
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About
Digital Adoption Manager with 20+ years' experience leading internal communications, digital workplace transformation, and learning & development initiatives across complex organisations. Combining corporate communications expertise with inclusive design to create high-impact engagement strategies that drive measurable behavioural change.
Experience
Freelance Digital Workplace & Neurodiversity Consultant - Bloom & Spark
(2025-05)
Deliver digital workplace, training, and neurodiversity support across a portfolio of clients.
- Deliver workplace training for corporate clients such as Metro Bank and DWP
- Provide digital content and web support for We:Purpose
- Support Microsoft 365 setup and internal processes for Changing Chances
- Design and deliver neurodiversity workshops and 1:1 coaching for individuals and organisations
Learning & Wellbeing Consultant - Wellbeing with Cari
(2024-09 - 2025-04)
Delivered workplace wellbeing and digital learning consultancy in a client-facing role.
- Conducted needs analysis using employee engagement data to identify gaps and support adoption of digital workplace initiatives
- Designed and tested digital course content and training materials, contributing to client-facing digital adoption strategies
- Supported stakeholder engagement and workshop delivery to enhance learning outcomes
Internal Communications Specialist - Jane Goodall Institute Global
(2020-11 - 2024-04)
Led global internal communications and digital workplace strategy across 25+ countries.
- Designed, implemented, and managed a global SharePoint intranet for 400+ global colleagues, improving collaboration and driving adoption of digital tools
- Developed intranet governance and best practice to support end-user adoption
- Led global digital transformation and M365 adoption training programmes for Teams and SharePoint, created user-friendly training materials and support guides to combat language barriers
- Led a global rebrand implementation, including asset management best practice
- Produced global employee communications, including newsletters, and externally facing annual reports to drive stakeholder engagement
- Implemented GDPR and digital safeguarding best practices across digital platforms
Colleague Communications Lead (Contract) - British Airways
(2019-05 - 2020-05)
Led global implementation of award-winning personalised digital workplace platform (Unily) for 50,000 employees.
- Delivered digital workplace transformation using Agile project methodology
- Developed user adoption strategy to drive engagement across the organisation
- Designed and delivered bespoke in-person training for 400+ staff
- Created targeted learning materials aligned to user feedback and learning preferences
- Supported ongoing optimisation through engagement analysis
Internal Communications (Contractor) - St George's NHS Foundation Trust and Islington Council
(2018-05 - 2019-05)
Delivered staff communications across both organisations.
Various Roles - Transport for London
(2006 - 2018)
Held three roles across communications, learning & development, and behaviour change. Received internal awards for outstanding project delivery and shortlisted for the 'We Are The City Rising Stars' Top 100 Women (2017).
- Behaviour Change Manager - Led STARS travel programme and digital accreditation platform and delivered behaviour change campaigns at scale
- Communications Officer - Delivered internal campaigns and corporate events
- Learning & Development Advisor - Supported apprentices and graduates
Learning & Development entry roles - UK Passport Office and National Air Traffic Control
(2004 - 2006)
Education
BA (Hons) - Business & Marketing - Southampton Solent University (2001 - 2004)
